Today we’d like to introduce you to Ashley Burfiendt and Dawn Wu.
Ashley and Dawn, please share your story with us.
We created our vision of Pure Salon in 2014. We wanted to create an environment that was relaxing, offered exceptional customer service; all while keeping the environment in mind. It is important for us to prioritize quality over quantity. Guests will find us to be a quiet, smaller-scale salon with a lot of personal touches. We offer a complimentary sensory journey with Young Living oils that includes a scalp, neck, and shoulder massage with every non-chemical service. We also provide every guest with a hot towel treatment on their hair (facial towels for men) and hand massage.
We are a full-service hair salon that offers haircuts, Goldwell haircolor, blowdry/styling, hair treatments, and facial waxing. We also provide bridal services by offering hair and makeup services, (either in-salon or on-location). We start by having our brides fill out a bridal questionnaire that gives us the chance to get to know them better to help prepare for the big day, followed by hair and makeup trials.
We offer AG Hair and Sojourn hair products. Both using natural ingredients, ensuring they are gentle on the hair but that they also deliver results. We are a certified Green Circle Salon. They help us provide sustainable solutions for repurposing, recycling, and capturing 95% of salon and spa waste.
At Pure Salon, we are committed to sharing the elevated craft of hairdressing with each client. Our team of professionals is committed to excellence; not only by their choice of products but also in every detail of our guest’s experience. We strive for superior customer service in the salon and our community, and we strive to deepen our love of the industry through continuing education.
Has it been a smooth road?
On this journey, we have had constant growth, both in person and in business. There is always something new to learn. We have been lucky to have mentors, peers, and even clients continue to advise and educate us on along the way.
There have been moments of struggle; such as hiring the wrong person, making a wrong purchase, or working through a situation. However, these situations have given us the opportunity to learn and try again in a different and better way.
Our advice for young women starting a business is to just do it! It is a scary risk, and you will have doubts, but there are so many people out there that will support and guide you to succeed. Mistakes are for growth opportunities.
We’d love to hear more about Pure Salon Inc.
Pure Salon is known for our customer service and attention to detail with each guest. We pride ourselves on our consultations. We love creating custom color based upon our guest’s requests and bridal services.
We are proud to call ourselves a team. We don’t have a “my client, your client” policy. We are all here to service our guests and help make any transition smooth. We are proud to have won 2016, 2017, and 2018 Top Salon for Daily Herald’s Reader’s Choice Award. This is an award that you are nominated for through the community. We love supporting our community by participating in local events and contributing to local fundraisers.
What’s the most important piece of advice you could give to a young woman just starting her career?
For a young woman starting in the beauty industry, it is important to get experience. If you are in cosmetology school, find an internship or shadow a fellow hair stylist. Ask to experience their environment and ask questions! There are so many avenues in the beauty industry that you shouldn’t limit yourself. Also, continue to educate yourself. With social media as a major influence and the beauty industry constantly changing with trends, it is important to know how, what, when, and why. If someone in the industry inspires you, spend the money to learn from them. Remember quality versus quantity.
Pricing:
- Women’s Haircut starting at $41
- Men’s Haircut starting at $27
- Children’s Haircut starting at $25
- Children’s Haircut under 3 starting at $12.50
- Foundational Color starting at $56
- Custom Color starting at $115
- Partial Highlights starting at $114
- Full Highlights starting at $132
- Color Refresher/ Shine starting at $20
- Color Balance starting at $18
- Blowdry starting at $32
- Formal Style starting at $65
- Extra Styling starting at $15
- Makeup Application starting at $65
- Makeup Lesson starting at $90
- Eye Brow Arch/ Tweeze starting at $15
- Clean Lip/ Clean starting at $12
- Goldwell Kerasilk Smoothing Treatment starting at $250
- Perm starting at $108
- Goldwell Condtioning Treatment starting at $20
- Malibu Condtioning Treatment starting at $30
- AG Condtioning Treatment Mask starting at $30
- Scalp Detox starting at $30
- Bridal Hair Trial $125
- Bridal Hair Day of $150
- Bridal Makeup Trial $100
- Bridal Makeup Day of $125
- Brial Hair Attendant $85
- Bridal Makeup Attendant $ 85
Contact Info:
- Address: 3 W Davis Street
Arlington Heights, IL 60005 - Website: www.puresaloninc.com
- Phone: 224-735-7428
- Email: info@puresaloninc.com
- Instagram: https://www.instagram.com/puresaloninc/
- Facebook: https://www.facebook.com/puresaloninc/

Image Credit:
Something Blue Photography, DeAnda Photography, Essence Photo & Video, Timothy Whaley and Associates
Getting in touch: VoyageChicago is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
