Today we’d like to introduce you to Tearra Vaughn.
Thanks for sharing your story with us Tearra. So, let’s start at the beginning and we can move on from there.
I have this background of varied experiences (a computer engineer, attorney, and entrepreneur), so I say that I have what I call “tri-brain” (a brain that operates in three different dimensions). As an engineer, I am very analytical. I was also trained by attorneys who are leaders in their respective fields, so I am risk averse to a certain degree. However, there is this third entrepreneurial side of me that thinks the greatest rewards come from pushing the envelope – so, why not just go for it?
I initially came up with the concept in 2014 and started selling REIMAGE® glosses to family and friends. They loved the shades, moisture, and goals of the brand. After receiving approval and encouragement from some of my family and friends who direct critics, I figured it may be worth speaking with various business advisors I know about it. Fast forward a few years, REIMAGE® has really grown. Various retailers including boutiques, specialty stores and department stores carry REIMAGE® products.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Like with any new business, there have been challenges. I think the most challenging things that startups face is the newness of everything. There were things that we simply had to just figure out and/or work with industry professionals on because they were new to us.
So, as you know, we’re impressed with REIMAGE Beauty – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
REIMAGE® Beauty is a social-conscious beauty company founded to provide great cosmetics that accessorize the natural beauty that all females possess. We provide our customers with healthier cosmetic alternatives. Via our smart cosmetics and social programming, our mission is to cultivate a “wholistic” beauty culture that embraces living “smart” inside and out. The REIMAGE® Beauty OrgoSmart™ and Mineral Smart™ cosmetic lines are healthy all natural and mineral cosmetics formulated without ingredients such as parabens or talc. In particular, our OrgoSmart™ cosmetics are all natural, organic, paraben free, talc free, and non-GMO. Many of our products are vegan.
Some of our popular Lip Accessories include our OrgoSmart™ Luxestick. Our current “Be” collection inspires women to live in their truth and simply “be” in shades “Be Me,” “Be Great,” “Be Love,” and “Be Free”. The OrgoSmart™ Luxestick is a moisturizing lipstick that is all natural, organic, gluten free, paraben free, non-GMO, and vegan.
REIMAGE® Beauty is also the creator of the Smart in BeautifulSM program which supports organizations directed toward healthy self-esteem and STEAM (science, technology, engineering, arts, and math) initiatives to truly promote the beauty of being “smart” inside and outside. We are very proud of our brand because it reminds females that they are already beautiful and our products are accessories to their beauty.
So, what’s next? Any big plans?
Fortunately, in my career, there have been many moments that have brought me great joy. For example, I was featured in a national campaign, The New Look of Leadership, as the cover leader for a national apparel brand. REIMAGE® was also the exclusive makeup brand for the Los Angeles Fashion Week (LAFW) Spring 2018 shows. We worked with LAFW’s amazing beauty and makeup team. I was near tears when I saw each of the models grace the catwalk wearing REIMAGE® Beauty makeup. I must admit that I tend to get emotional at times because I am so grateful. I was filled with every awesome feeling that one could imagine the first time we launched at a Macy’s department store. To see customers engage with our products there was amazing. Those are examples of beyond proud moments.
However, as I reflect, the most special moment that I have experienced with REIMAGE® was when we were contacted by a woman who found our products at a local store. She explained that she was a breast cancer survivor who had a double mastectomy. She was looking for quality natural makeup and discovered our products which she tried and loves. That was very special to me – I will always remember her story of strength and perseverance.
Contact Info:
- Website: www.reimagebeauty.com
- Instagram: https://www.instagram.com/ReimageBeauty/
- Facebook: https://www.facebook.com/REIMAGEBeauty/
Getting in touch: VoyageChicago is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
