Meet Roman Mitchell of E L I R O Y A L in Sacramento

Today we’d like to introduce you to Roman Mitchell.

Roman, please share your story with us. How did you get to where you are today?
2016 was a very rough year for me, I physically lost everything I owned, apartment, I couldn’t afford school anymore so I had to withdraw, I quit my job as well out of depression! I was sitting in my apartment at the time facing eviction & received a phone call from my brother, Royce who currently lives in California with horrible news. Royce told me how his son Royal (2 years old) was hit by a vehicle & died. This was literally the last straw I couldn’t deal with my life and situations knowing what just happen, I spent some of the last of the money I had saved & flown to Sacramento, CA to visit him to attend the funeral. During this visit, I changed on the inside for multiple reasons, emotionally, it was very hard because I saw my real mother, who I only saw no more than 5 times, my brother who is my hero was broken & weak, our families were separated we wasn’t happy we all never really got alone. Amongst other things, I was back home, I haven’t been back in a couple years. In some way, I was a success in other’s eyes but nobody knew about my personal life and how I had nothing. its funny how we as individuals can wear so many different disguises to appear that we are happy. When I finally came home, I was ready to face reality, I had maybe 4 months till I had to move out that month, seemed like a week and I was out of options. I had always been different but never knew my calling, I been good at many things but never had a passion, I wanted to create something that would bring remembrance to my nephew Royal name, I wanted to mend my brother’s pain, I wanted to save our family name and do something that I can put my emotions & faith in something I could live through & escape my life.

Has it been a smooth road?
So, this is my second year & right now, I am going through a stage of transitioning so it’s been very hard, from financial to networking. My first year in California went very well, I was in a local magazine, I was apart of art shows as well as fashion, I even was able to put my hats into a boutique thinking about how fast of a start I had. I never expected to go through this dark period so fast. So, because of this time, I have been actually refocusing my mindset & doing things to better my craft, I have been studying other artist, designers, & watching what others are into. So, though I am struggling to create a product I instead took the time to better myself since I had such a fast start, I felt overwhelmed & there wasn’t any time to take a break. Now, I’m reflecting and I am ready to prove to myself and everyone, I have many talents and I can prove it.

So let’s switch gears a bit and go into the E L I R O Y A L story. Tell us more about the business.
I am known for my hats and my artwork which in my own words are a form of urban 2-dimensional paintings. What I am most proud of is just being able to push the message of why I created my brand ELIROYAL and being able to keep my nephew name alive, one of the biggest satisfaction I get is when I’m able to have others relate to my story and being able to build a connection.

How do you think the industry will change over the next decade?
I see myself doing multiple things, painting, designing, spoken words, and who knows what else. One thing I do not want to do is box myself in and focus on one thing, my goal is to open as many doors as I can and be known as a creator. In 2 years, I hope to be able to open a small boutique shop in Chicago. To travel to different states creating custom outfits for celebrities, as well have people reaching out to me to paint something for there house, and to host different venues allowing other creators to showcase their own talents in the communities.

Contact Info:

• Phone: 916-801-0526
• Email: fallenroman@icloud.com
• Instagram: @Roman.Has.Fallen

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