Meet Rada Phillips of Inspector Social in Downtown

Today we’d like to introduce you to Rada Phillips.

Rada, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I am a native of the current marketing ecosystem and digital evolution. I started playing with AOL around 1995 and created my first Hotmail email address a couple of years later while attending Ohio State University. Because I always felt I had a lot to say, share and express, the internet became my outlet so to be influential and creative. I was the first pioneer to sign up for Myspace and was a beta on Facebook while traveling and documenting my travels in Central America in 2005.

It was so gratifying that I could share my experiences and pictures with family and friends all over the world instantly as well as a show of my photography. I was thrilled that I could highlight and share everything I believed and support so I started wondering if this could be applied to growing a business. Being in sales for 10 years prior to the birth of Social Media and owning a shop on eBay during college, I immediately saw an opportunity where social pages can help grow business by sharing their story and help you sell your stuff.

I studied Social & Behavioral Science in conjunction with International Affairs because I always had the desire to understand how people feel, why they feel that way and why they take certain actions as a result of their feelings (In particular in Politics). My goal in all of this is to make people come together. I apply everything I learned and know into creating strong brand awareness around products and services I work with. My deep understanding of customer experience is what makes my work valuable.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has been not smooth at all and many obstacles come in the way, they still do, but that is what allows me to dive deeper and learn more. With every obstacle, there is a lesson to be learned and every lesson brings on a whole slew of wonderful discoveries that help you grow and do better as a person, business, and a business leader.

Alright – so let’s talk business. Tell us about Inspector Social – what should we know?
Inspector Social is a Social Media, Digital Marketing and PR firm that is about 4 years old now. Although the company seems young, it took years of planning, assuming, structuring and positioning a new digital company in the digital marketplace. I have had an amazing mentorship experience through a company I worked for 3 years called Hulafrog.com where I learned most of the technical aspects of running a digital media agency and an online magazine.

I also learned how to bring revenue from Advertising sales. I evolved from a nonpaid publisher into a Managing Editor and then into a business owner. I am most proud of our humble growth. Because Inspector Social never had any investors or funding or loans, I was able to grow organically without any debt as a company, which makes our growth even more sustainable. I believe that with patience and perseverance you can achieve goals, especially financial goals if you are logistically savvy and do not overspend 😉

At the moment I am very proud of the team I put together. I cherry picked and monitored individuals for years before I made a decision to invite them on board. I believe in high-quality work, therefore Inspector Social offers tailored plans and strategies focusing in on our clients’ mission and goals.

Is there a characteristic or quality that you feel is essential to success?
Kindness, understanding, diplomatic and creative design skills are very important when trying to connect with the masses of people, especially on the global scale. Intuition also plays a huge role in predicting trends.

Marketers, advertisers and all sorts of artists often speculate on the near future and create their storylines as well as campaigns based on what they think people are going to do and on how people are going to feel and act. Staying on top of the news and developing stories is a big part of a social media manager.

A strong campaign can shape a society, it can lead people and navigate communities to take action. Being able to create strong “calls to action” campaigns is the secret sauce of Media Directing. You are responsible for leading people to the businesses you work with. In order to create strong campaigns, you need to understand your audience, understand what they want and need. As a company, we strive to understand, produce and cater.

Contact Info:

• Website: www.inspectorsocial.com
• Phone: 312-235-2137
• Email: rada.phillips@inspectorsocial.com
• Instagram: www.instagram.com/inspectorsocial
• Facebook: www.facebook.com/InspectorSocial
• Twitter: https://twitter.com/RadaPhillips
• Other: https://www.linkedin.com/in/radaphillips

Image Credit:
Chuck E Cheese, Tomas, TKPhotography

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