Today we’d like to introduce you to Mitul Gandhi.
Mitul, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Back in 2004, we started as pure digital-marketing consulting business which brought data-driven search optimization strategies (SEO) to enterprise companies. The goal was to help companies achieve greater visibility in the organic search results on search engines like Google.
Consulting back in those days involved a LOT of heavy work. No real tools existed to be able to aggregate, clean, format and analyze the data needed to drive decisions. While some desktop tools existed to help with search engine rank checking and reviewing the page-level information, there was a tremendous amount of research done in disparate tools that had to be collated to make sense and act upon. The best consultants were usually the best Microsoft excel jockeys.
This is the situation that prompted us to embark on building technology – initially just for helping us scale our own consulting efforts and quickly thereafter to empower our users to be able to see the impact of our recommendations on their results… By 2007 we had a product that the market was looking for. By 2011, seoClarity become a full product/technology company.
Now, as a software as a service (SaaS), we provide our clients data, insights, and content recommendations to help them connect with their customers in the right moments online. Our approach is three-fold – the advanced technology, a framework that focuses on delivering the best search experience for the end user, and our unparalleled client support, helps 2,500+ brands achieve the most robust search visibility.
Has it been a smooth road?
There are so many challenges in the digital marketing world, its fun to break down and try to solve them. It’s exciting to solve these challenges and so much not yet done to help brands to solve this complex puzzle. With search so embedded in our life, there’s so much to come. With voice search on mobile devices or personal, home assistants with one answer (versus what companies are used to with a whole page of results). We’re excited to offer brands solutions to these complex challenges, but it’s not always easy. Again, we focus on our clients’ needs and prioritize our evolution on real challenges they are facing.
We’d love to hear more about your business.
As a content and search optimization platform, we cover the entire SEO lifecycle for our clients. We take a data-driven approach (and layer that with machine-learning insights) to help our clients with content marketing, understand competitive gaps, improve their site experience, and overall help them drive visibility within the search results.
With more than a trillion searches happening online every year, these people are looking for products and services. We help our clients get in front of these customers’ searching when those moments that matter.
Most companies drive more than 30% of their website traffic through organic search. Because search engines are constantly optimizing to deliver the best results to their users and our search behavior is always evolving, our focus is on the end user to deliver the best search experience possible and shifts customers away from chasing the latest algorithm updates. We do that a few different ways – first and foremost, we deliver data-driven insights and results. We cover the entire SEO (search engine optimization) lifecycle — focusing on content marketing strategies and performance, competitive insights and optimization strategies for technical and mobile SEO.
We are 100% bootstrapped and have kept our focus on solving real marketing challenges that exist within our clients. We have a mantra that if two clients request it, we will build it. It’s kept our technology developing at a very fast pace with our two-week product release cycles to ensure we’re nimble, flexible and delivering for our clients. That’s what we are known for – a technology that keeps up with the fast change of pace in the digital landscape.
Is our city a good place to do what you do?
Chicagoland is a hotspot for technology. Ultimately, yes, our success in part comes from where we’re based. It’s easy to travel the US, and with O’Hare being a hub to connect to anywhere in the world, it’s easy for us to visit our clients any time we want. In addition, we find amazing talent right in our own backyard. There are so many talented digital, technology minded talent, and we’ve found Chicago a great home for our business.
Contact Info:
- Address: 9701 W Higgins Road #320
- Website: www.seoclarity.net
- Phone: 773-831-4500
- Email: sales@seoclarity.net
- Facebook: https://www.facebook.com/seoClarity/
- Twitter: https://twitter.com/seoclarity
- Other: www.localclarity.com
Getting in touch: VoyageChicago is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
