Today we’d like to introduce you to Liubov Khramova and Roman Elizarov.
Liubov, Roman, can you briefly walk us through your story – how you started and how you got to where you are today.
Let us start back in Russia where we come from. In 2014 we began to develop the idea of kids’ clothes with fairytale heroes. The main purpose of this company and this brand was to engage children into the process of reading the books, to make them feel a big inspiration and motivation to learn when they wear the heroes from the books on their clothes. It was, in fact, a very new and absolutely unique idea, and our new brand was invited to take part in international fashion shows CPM (Collection Premiere Moscow) held by famous German company. But there was a problem how to build a bridge between clothes and reading. In fact, when you wear something there is no guarantee to create an engagement.
We found how to create this connection in Augmented Reality. In 2014 the Augmented Reality product was launched. It worked (and still works) with the clothes with Russian fairy tale dragon Zmei Gorinitch. When you focus the camera of mobile phone on the print, you will see the super hero from fairy tale who speaks and plays with you. And we saw the reaction of children: they were interested to play and learn and asked their parents to find the books with these heroes. That is how we started to engage people into the process of Augmented Reality.
After all we began to work as a service company to help publishers to create the Augmented Reality applications for their books. It was a much broader understanding of our mission to increase the literacy and creativity for the new generations. And we have many cases how it works. Augmented Reality Team has already accomplished such projects for the book publishers in Russia and Spain (encyclopedias and notebooks with AR applications). One of our application was downloaded more than 250 thousand times.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Augmented Reality is a new technology, so we had some misunderstanding of its benefits. Only now, in 2017 – 2018, we see how people start to learn about Augmented Reality, and they are much more inspired nowadays to work and play with Augmented Reality products. The road in this business was never smooth, but very interesting for both of us, anyway.
So, as you know, we’re impressed with Augmented Reality Team – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We have a huge experience working with publishing companies and producing AR applications for books, kids magazines and newspapers creating a lot of new scenarios every two weeks with the goal to engage young children into reading and learning process. AR Team also develops applications for encyclopedias with the educational purposes.
In B2B we work with many companies with the sound results increasing their brand awareness, creating unique promo materials for exhibitions and in sales spots and increasing sales of their products.
Now we start to make Augmented Reality application for promotion, sport events, big concerts.
Our advantages are:
1) huge experience,
2) flexibility working with the Client
3) custom made applications which are unique: each Client gets its own unique application.
So, what’s next? Any big plans?
We want to create Augmented Reality products for big successful innovative companies in the United States. This is our main reason to develop Augmented Reality Team in Chicago, one of the biggest and most developed cities in the US and in the world with a lot of intellectual centers like Chicago University and biggest company’s headquarters.
We also want to create such projects as Gallery of Art when we create Augmented Reality for the works of art made by children. We started to make the concept of this project.
Contact Info:
- Website: http://augmentedrealityusa.com/
- Phone: +1 (708) 593-5010
- Email: ARTeamUSA@gmail.com
- Instagram: https://www.instagram.com/augmentedrealityusa/
- Facebook: https://www.facebook.com/AugmentedRealityUSA/
- Other: https://www.linkedin.com/company/augmented-reality-team/
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