Today we’d like to introduce you to Kacper Orlik and Matt Koltunowicz.
Kacper and Matt, please share your story with us.
We started our business in July 2007, having just celebrated our 11th anniversary. We began as a small local website design company. In 2007, many companies had just started to think about internet promotion and their visibility on the web. At that time, we often struggled; we didn’t have many projects. We didn’t even have our own office. We (Kacper and Matt) were working from our homes, splitting the work days between our two houses. We did that for the first year. Then, we began investing more in marketing. As our own visibility on the web got better, we started getting more and more website projects. Gradually, we moved into doing more online marketing, which eventually turned into SEO work, doing mailing campaigns and local business promotion. Now, we do nearly everything connected with online marketing; not just websites, but also e-commerce. We not only create websites and online stores, we also encourage customers from the web to provide recommendations for our clients, to further develop their businesses.
Currently, our company has eleven years of experience in online marketing, with hundreds of websites created, and nearly one hundred of our clients have been promoted to Google’s first page. We still have challenges, as we have since the beginning. Our success has not come fast or easily. It was difficult to find enough projects in the early days of our company since we were a new, unrecognized brand in the website development industry. Our most recent challenge is we’ve grown out of our office space for our team, so we are looking at possibly expanding. We currently employ over thirty people from all over the world. We look forward to growing into the future.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It was not an easy road to arrive where we are. In the beginning, it was difficult to get enough projects, especially as new businesses in website development.
We have grown tremendously. We employ people from all over the world, currently about 30, and we need a bigger office.
We were also challenged to find competent web developers for our team. It took a few months to hire a really good one, but it was worth the effort.
Right now, we have incredibly skilled and experienced developers on board, so there’s almost no project we can’t complete.
Recently, we began expanding from Chicago to other US cities like New York. So far, that’s going really well, but it is a lot of work and we still have much to do in order to be as recognizable there as we are in Chicago.
We also have people on our team who speak different languages, so the idea of trying to conquer totally new markets in other countries is being considered. But that’s still in the early planning phase, so shhhh…
So, as you know, we’re impressed with SITES123 – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
Services:
Website design
– We build a solid, fast, working website according to the newest market trends. All websites are 100% responsive, meaning it works on mobile devices, tablets, phones and other non-standard viewers. This is incredibly important right now; over 50% of traffic to a website comes from cell phones.
– We are proud of three things about our websites: the quality, the design, and how well they work.
Contact with Clients
– During the development process, we communicate with our clients extensively, in order to provide a website they’ll be proud of. However, we also realize how busy these people are, so we are not going to pester them daily over small details. We respect our client’s time, and they respect our work.
How long to create a website?
– Usually, it takes about two to three weeks from the first call to the complete finish of a project.
Many of our customers complain about their previous experiences with marketing companies; telling us that other companies they’d tried were building a website for two or three months, and they rarely answered calls or emails. At Strony123, that simply does not happen. We finish the project quickly and we answer all communications promptly.
Online Marketing:
– This is a complex topic. We suggest our clients start a “multichannel marketing” program with us. It is a strategy based on multiple channels. Right now, a broad focus across as many channels as possible is more effective than only focusing on one or two channels. This strategy gets our clients more visibility on the web and provides many more leads.
Our Multichannel Marketing consists of:
– SEO
We start with an interview with our client to learn more about his or her company. Later, we proceed with keywords analysis for the business and we get back to them with a complete strategy for online marketing. Our goal is to increase our client’s rank in Google’s search engine and get the business to the first page for the best keywords, based on an analysis.
– Local Promotion
We promote our clients locally on the portals like Google maps, Yelp, Bing, Yahoo, etc. We help them manage their reputation there, and we set up listings to drive more traffic and brand their companies.
– Adwords
We have separate departments in our company which specialize in PPC ads, mostly Google Adwords. For the best multichannel marketing effects, we suggest starting with Adwords. Start there, don’t focus on only that, but keep AdWords in mind while working with all other channels.
– Social Media
We have a lot of experience in social media campaigns, mostly Facebook, Twitter, and Instagram. It is incredibly important nowadays to brand your company in as many social media platforms as possible without losing quality. Meaning, it is better to choose two social media profiles and promote them with high-quality content, rather than three profiles with low-quality content.
Contact Info:
- Address: 318 W Adams St #1520
Chicago, IL 60606 - Website: https://sites123.us/
- Phone: (773) 279-5975
- Email: sales@sites123.us
- Other: https://goo.gl/maps/rrrhGcctjq92
Getting in touch: VoyageChicago is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
