Today we’d like to introduce you to Jenny Sharp & Jarrett Perelmutter.
Jarrett Perelmutter, (JP), owns and operates BRICK. Established in Los Angeles in 2010, BRICK rapidly expanded to tier one cities such as New York, Chicago and Boston. Applying a replicable, scalable and proven business model, JP has grown the company to 7 commercial location throughout the U.S. and 2 international partnerships in less than six years. BRICK Chicago opened in November of 2015 in the Chicago Loop.
JP got his start in membership-based business over 20 years ago after a decorated amateur and professional fight career. JP transferred his extensive athletic triumphs into teaching martial arts and soon thereafter opened his own schools. He quickly grew into one of the youngest multiple-school location owners in the U.S. Due to his great success in building strong communities and staff; he was sought after by some of the most esteemed Martial Arts academies. With a growing family of nieces and nephews Perelmutter was compelled to move back West. He sold his locations to the managers he had groomed and developed, who all still run successful operations to this day.
Upon returning to Los Angeles, JP dove into the sport of fitness, a training methodology he had dabbled in during previous fight training. Instantly he had a newfound love. Meanwhile his entrepreneurial spirit immediately saw an opportunity and hole in the market. Using his tested and proven membership based business model he founded BRICK.
JP has a passion for sharing his business savvy methods to inspire, motivate and guide people to a healthier and wealthier way of life. His worldwide training and business endeavors have allowed him to gather an arsenal of powerful knowledge, teaching tools, and talents, which he has utilized to create a dynamic environment for his team and the communities he’s built. He recently teamed up with Jason Khalipa to hold Box to Business seminars aimed at counseling affiliate owners to develop their business to its potential while donating 100% of the proceeds to pediatric cancer. JP aspires to share his experience and knowledge with other affiliates since he lives by the mantra “rising tides raise all boats”.
JP continues on his never ending quest of excellence while searching for new opportunities to expand the BRICK landscape and provide great career growth for his professional team of which he considers family. Onward and upward!
Has it been a smooth road?
Our space being on the second floor of a high rise has created a few struggles. We had a custom floor created so that our neighbors below us wouldn’t have to deal with the day to day noises of a busy CrossFit gym. Even with these accommodations, there are days that the sounds from our workouts make it into their work spaces. We work to make these as minimal as possible, but our neighbors aren’t always pleased with us.
So let’s switch gears a bit and go into the BRICK Chicago story. Tell us more about the business.
At BRICK, we don’t do one-size-fits-all fitness. Why would we? Everyone comes to us with different needs, goals, and objectives. And, we’re 100% dedicated to helping you achieve the results you want.
BRICK‘s skilled coaches have developed a new approach to fitness, building an athletic program that’s comprehensive, inclusive and always challenging. Inside these walls, your safety is always our foremost priority.
Our selection of programs includes: CrossFit, The Academy, our educational on-ramping series; B|X, our high-intensity circuit-style workout B|Fit our strength and conditioning program; Yoga, and the BRICK Barbell Club. Regardless of the class or classes you take, you’ll be excited, engaged and always having fun.
At BRICK, we’re about more than just fitness. We’re a family – a family supported by a team of coaches and staff, each dedicated to offering guidance and support to you, every day. Since we believe you deserve the best when you’re giving your best, all our amenities are top of the line.
Here, inside the BRICK walls, things are different. Cheers are louder, smiles are bigger and expectations are higher. That’s why you’ll be able to do a little more, move a little faster and stick with it a little longer.
Outside of this blurb I would say that we specialize in community based functional fitness. We offer a variety of programs under one roof to accommodate a wide range of fitness needs and wants. We offer this in a top of the line facility in the heart of the Loop, top of the line equipment, coaches, and programming. With a schedule that works with any busy professionals needs.
How do you think the industry will change over the next decade?
I don’t see any huge shifts. I think we’ll see community based functional group fitness continue to boom. People see better results and stick with the program longer because it becomes part of their lifestyle. They don’t just belong to a gym, they belong to a community of likeminded individuals who support them and push them to be better versions of themselves. I’ve watched our community grow over the past year and half. Slowly you watch friendships and relationships begin. It’s really beautiful and one of the most rewarding aspects of working in this industry. They look forward to the workouts because they’re fun and different every day and they look forward to seeing each other and putting in the work together.
Pricing:
- Unlimited Monthly Membership $235 (3 month minimum, *couples rates available)
- 30 Day Unlimited Trial Membership $137.5 (new members only)
- We offer discounted memberships to first responders, teachers, and students
Contact Info:
- Address: 50 E. Adams
Mezzanine Level
Chicago, Il 60603 - Website: www.brick.fit/chicago
- Phone: 312-877-5600
- Email: chicago@brick.fit
- Instagram: @brickchicago
- Facebook: @BRICKchicago
- Yelp: https://www.yelp.com/biz/brick-chicago-chicago-2
Image Credit:
A few of them were taken by Christian Ramirez , TwoGentsDigital.com
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