May 1, 2017

Meet Howard Wallach of A-Z Entertainment

Local Stories

Today we’d like to introduce you to Howard Wallach.

Howard – we’d love to hear your story in your own words.

Creating memories, seizing eyeballs, and riveting attention is what we do. As Founder and Top Dawg of A-Z Entertainment, Ltd. I have been building a steady following of happy clients near and far. I love my job managing our group of musicologists, technicians, and interactive entertainers – I definitely know the coolest people. I attend industry related conferences throughout the year, not only as a teacher, but as a student, bringing back exciting ideas and tweaking them to fit his client’s needs.

As nightclub Emcee/DJ (Faces on Rush St + Jukebox Saturday Night / Lincoln Park) in the late 80s/early 90s, I felt my endorphins peak with the crowd. With targeted programming and channeling my high energy personality to joy, I delighted with the full- throated engagement of the audience, who became my partners in sharing the passion. Routinely, guests asked for my business card. Although, I knew little about business planning or the nuances of being a self- employed entrepreneur, I had a great deal of chutzpah and drive.

After staging my first corporate game show (in 1990), I had an epiphany. Highlighting a group’s products and services via fun trivia, I was exhilarated by this level of personalizing, creativity and presentation. I pursued team-building events for organizations and specialty programming at college campuses too. Always the pleaser, always the solutionist, always the networker, I was in the right place at the right time.

I distinctly remember DJing my first ever wedding. I loved the advocacy, the intimacy of the planning process, the rush of all the moving parts coming together.

Non-stop with my questions: Why this way? Is there a better way? This led me to providing Bar and Bat Mitzvahs and theme party entertainment. I could introduce staging and screens and intelligent lighting with party motivators. More intricate coordination to make sure that every person in the room, from the youngest to oldest, had a complete and thrilling experience.

Has it been a smooth road?
With forethought and tenacity, there’s no issue that can’t be overcome. As a small business entrepreneur
I’ve had to learn to pace myself and embrace strategic delegation – something that for a highly motivated individual isn’t an easy ask.

Employee buy-in has always been paramount for A-Z. Ensuring everyone on our team is happy and productive means communicating clearly and being approachable. Over time, I’m proud of the relaxed atmosphere where staff feel able to share with me. Perks like free use of gear for their own family events, and social outings together are definitely appreciated

We’d love to hear more about your business.
Evoking Passion, Nostalgia, Emotional expression and an environment of the edgily evocative is what we incorporate. A-Z Entertainment, Ltd. has the experience and expertise to add ZEST to any event and top it off with exceptional entertainment – Whether we touch hearts thru dance bands, game shows, party DJs, elegant ensembles or lighting design, video production, interactive gaming and much more. “When you experience your experience with us your senses will be delighted as a result of our enthusiasm, passion and professionalism.”

Contact Info: