Today we’d like to introduce you to Catherine Dunton & Holly Grannan.
Creative partners Catherine & Holly established FELT after a chance meeting on a Saturday at Satine Boutique in Venice, California.
Catherine sold Holly a pair of purple Jenni Kane D’Orsay flats. Over the next two years, a client relationship built through personalized service blossomed into a business partnership.
The name FELT represents the warm feeling Catherine & Holly want every client to experience while shopping in their store. The FELT selling philosophy is one rooted in hands-on and individualized customer service.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
We love being in Logan Square and our transition has been a smooth one. When FELT opened in September 2015, we were the ONLY women’s clothing boutique. The locals have embraced us and love that they now have a place to shop. We have also become a destination shop for many of our clients. People started to come to this neighborhood for the restaurants and bars and now FELT is part of the framework for this community.
Alright – so let’s talk business. Tell us about FELT – what should we know?
An upscale women’s boutique featuring emerging talent alongside established designers.
We know that fashion has the power to completely transform how we look and feel about ourselves.
FELT’s designers have been meticulously handpicked with our clients in mind—incorporating a diverse mix of established designers alongside new & emerging talent. These collections all work beautifully together, complement one another.
Our individualized approach to styling every client is one that differentiates FELT from other boutiques.
We are happiest collaborating with our clients to build their wardrobes, to find special pieces that will enhance what they already have in their closets, or simply to anticipate what our clients might want or need.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
FELT is all about community.
We opened this boutique with tons of “emotional support” from good friends and family.
Our clients are everything to us and we cherish their loyalty & support – they are the only reason why continue to be successful.
Contact Info:
- Address: 2317 N. Milwaukee Avenue
Chicago, Illinois 60647 - Website: www.feltchicago.com
- Phone: #773-772.5000
- Email: info@feltchicago.com
- Instagram: feltchicago
- Facebook: Felt
Getting in touch: VoyageChicago is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
