Today we’d like to introduce you to David Sandoval.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I had been in the banking industry for quite some time and I knew it was time for a change. Despite me working at a bank, I always took fitness with me. Whether I was training on my lunch hour or training colleagues on the side I ate, slept and lived for a healthy lifestyle. Fitness was and always has been the cornerstone of my strength and energy and I wanted everyone to feel what I felt every morning. With the great support of my wife Lisa I made a career change at age 33. I started the studio in my 800-square foot basement of my home with zero clientele and grew exponentially every year. I advertised my services on craigslist, passed out flyers and received a ton of referrals from clients. Late nights and 5am appointments were the norm when it came to the business and a 7-day work week was not uncommon. I purchased equipments as I grew and eventually moved to a 1200 square foot location. It’s been a tough road but I never gave up despite the obstacles that came my way. I believe in what I do but most importantly I believe in my clients and make them understand that change is possible no matter their age, fitness level or setbacks. It’s a privilege to be a part of their journey and I’m thankful every day for my success.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Wasn’t easy transitioning from a job of 16 years with great benefits to building a business from scratch, with no benefits, one disabled son and an infant. But I believe we are creatures of habit and sometimes venturing out of our comfort zones can be both rewarding and invigorating. The time away from being a husband and a father would prove to be one of the greatest challenges.
Alright – so let’s talk business. Tell us about DMSfit – what should we know?
We are a one-on-one personal training studio that also offers both partner and group training. We specialize in personalized workout plans that are tailored to help each client reach their goal. We offer 60, 45 and 30 minute sessions which comply with all time constraints a client may have. We offer a 12- site body fat assessment which provides a measure and individualized protocol designed to help the clients get the results they want. We offer MY ZONE heart rate monitors which provide our members with instant feedback of clients’ efforts and calorie burn. We feel our personalized approach to every individual no matter their fitness level resonates with our clients. The initial consultation is free but most importantly we take the time to listen to their needs and create a fun friendly atmosphere. We use a variety of mainstream equipment as well as unique training methodologies which keep the client engaged and informed of their progress.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My wife was a huge supporter of the business from the beginning. She was ultimately the main one who believed in my vision and helped bring it to life. And despite our differences she will always be a great supporter and a fierce friend. Till this day her role remains instrumental in the day to day operations of the biz and what goes on behind the scenes. Once the business grew and I needed another trainer Sarah McMahan stepped in and filled that role. Her charisma and unwavering work ethic helped me and continues to help me every day with the management and personal training of our clientele. Sarah’s confidence and can do attitude has been a godsend for the biz especially during the busiest months.
Finally I would say my clients deserve a lot of credit because ultimately DMSfit would not exist If it weren’t for their support and faith in our training. I am very fortunate to know them and be a part of their journey.
Pricing:
- $37 for 30 minute sessions
- $47 for 45 minute sessions
- $57 for 60 minute sessions
- $12 boot camp
Contact Info:
- Address: 3136 West Montrose Avenue
Chicago Illinois 60618 - Website: DMSfit.com
- Phone: 773-531-2288
- Email: DMSfit1@gmail.com
- Instagram: dmsfit_chicago
- Facebook: DMSfit
- Yelp: DMSfit.com
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