Today we’d like to introduce you to D.J. Paris.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My background is in technology and marketing. When I joined Kale Realty many years ago, I knew little about real estate. I was brought over to Kale to build up the agent base. At the time we had ten real estate agents at the company. I started researching how brokerage firms paid their agents and I was surprised to see that most took 30-50% of the agent’s sales commission! To me this seemed unfair.
Three years ago we decided as a company to offer nearly 100% commissions to our brokers on their commissions. Instead of taking a big percentage of every transaction, we now only take $325 regardless of size. We hoped this would attract more real estate agents to come work at Kale. Also, we felt it was simply the right thing to do.
Thankfully, this strategy proved effective. As of today we have 528 brokers at Kale Realty. Our agents love the high commissions, but in addition, we provide top level support, training, and technology.
Our goal is that once a real estate agent chooses to join Kale Realty, they never again have a reason to look elsewhere. We believe every broker should receive 100% commission and 100% service!
Has it been a smooth road?
There are literally hundreds of real estate offices in Chicago, all trying to recruit from the same pool of brokers. The challenge is always making sure that all 40k real estate agents in Chicago know about Kale Realty and what we offer.
Also, building from 10 brokers to 525 in three years increased our support and training team’s workload significantly. We’ve had to add new team members to make sure we can meet and exceed our agents’ needs.
We’d love to hear more about your business.
We’re known quite simply as offering the highest commission rate in the industry. While most real estate firms take 30-50% of a broker’s commission, we take a mere $325 per sale. This results in thousands upon thousands more to the real estate agent’s pocket on every deal. We feel that it’s the right thing to do – it’s their commission. They earned it!
Is our city a good place to do what you do?
Chicago and the surrounding suburbs are a wonderful place to host a real estate office because of the sheer volume of rental and sales transactions. There is more than enough business to go around for every real estate agent!
Contact Info:
- Address: 2447 N. Ashland
Chicago IL 60614 - Website: https://joinkale.com
- Phone: 3122389796
- Email: dj@kalerealty.com
- Facebook: https://www.facebook.com/joinkalerealty

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