Today we’d like to introduce you to Carolyn S. Fraser.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I always knew that I was going to be a full-time entrepreneur and business owner, I just had to make the jump even when I wasn’t quite ready! What I’d call “time off” after being released from my corporate job and a cruel manager, I used for developing and launching The PR Shoppe, a full-service integrated marketing firm specializing in public relations, social media platform management and small business marketing consulting. Fast forward to now, we’re six years in and celebrating a number of lessons, connections and wins for our clients and ourselves.
Has it been a smooth road? If not, what were some of the struggles along the way? Any advice for other women, particularly young women who are just starting their journey?
Not all days are wins, but each day won is another day earned. There are times when you have to deal with few or no resources, rejection from my media counterparts and clients not wanting to pay what you’re worth or on time. Of course there’s the battle of the mind as well, but I remind myself that I am doing something that I have chosen to do – and that anything is possible if I commit to it.
I believe in the power of meaningful connections and living with integrity – and I owe some of my biggest success to those who have mentored me and helped me navigate through my entrepreneurial journey – most of whom are mostly female entrepreneurs.
Be kind, resourceful and honest. Pay it forward. Do good work! Be sure to take time for yourself, because no one will force you to.
We’d love to learn more about your work. What do you do, what do you specialize in, what are you known for, etc. What are you most proud of as a brand, organization or service provider? What sets you apart from others?
Headquartered in Chicago, The PR Shoppe helps brands transform messaging and objectives into measurable results by developing and executing creative and impactful integrated marketing strategies for success. Services include: Public/Media Relations, Event & Experiential Marketing, Social Media Strategy & Platform Management, Integrated Marketing Consulting, Content Curation, Speaking Engagement Coordination and Event Publicity. Our virtual and in-person Integrated Marketing Consulting Sessions help clients determine the best strategies to develop, implement and execute for their brand.
We’ve supported a diverse array of brands such as Revlon, CURLS, Tylenol, Visa, BET Networks and Black Girls Rock! Laila Ali, Yahoo!, Astellas, Cold-EEZE and Maytag. Just to name a few. I’m also passionate about holding entrepreneurs and small business owners accountable to greatness through my empowerment platform, Resilience in Business.
Contact Info:
- Instagram: carolynsfraserre
- Facebook: @theprshoppepr
Suggest a story: VoyageChicago is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.
