Today we’d like to introduce you to Ashley Moore.
Ashley, can you briefly walk us through your story – how you started and how you got to where you are today.
As a former athlete, Cash Malone has been nothing but passionate about health and fitness. After earning her bachelors in Public Health at The University of Illinois at Chicago, she set out to start her own brand coined Cash Malone Fitness (CMF)!
Her inspiration was gained through resistance training when she noticed a change in her physical, mental and social health. This inspired her to help others gain that same experience. She stated, “Being fit is a fruitful way to positively influence your life so LETS GET FIT”!
When she speaks of being fit she means more than physical fitness. Her meaning of fit is living a healthy and fulfilling life mentally, physically, and socially. For Cash, this process starts by taking the initiative to better your health. She believes that being of a suitable quality, standard or type to meet the required purpose gives a rush of confidence and the ability to control the direction of your life.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Becoming a business owner is not as easy as it looks. When I first started my business obstacles hit me from left and right. Finding stable clients was very challenging and it really discouraged me from wanting to pursue the business any further. On top of that, finding a safe and professional location was not easy, Being from Englewood, Chicago placed me in a tough position because of the neighborhood’s reputation. I knew if I set up shop there that I would not have gained clientele. I had to stick my neck out and risk not paying home rent in order to pay rent at a studio in a better location, and I did. The first 5 months were horrible. I barely had clients but regardless rent was due. I could not live my life comfortably because funds were low. In the beginning, I wanted to give up. I felt so low that I knew the only way from there was up. I changed my attitude, I changed my way of thinking, I came up with a plan, and I prayed every night that things would change for me and they did! My advice to future business owners especially those giving a service, do not give up! Even when it seems impossible you have to keep going, you have to be strong, strong for yourself and your business!
What should we know about CMF? What do you guys do best? What sets you apart from the competition?
I am a certified personal trainer. Most people know me as a physically strong individual and I am proud of that because I work hard for my body and my business. I am most proud of starting my business without a dime in hand.
It would be great to hear about any apps, books, podcasts or other resources that you’ve used and would recommend to others.
I use the calm app for meditation and the d365 for my daily devotions.
Pricing:
- I believe in meeting your clientele where they are so my price is fairly cheap $225 a month for unlimited sessions
Contact Info:
- Website: Cashmalonefitness.com
- Instagram: https://www.instagram.com/_cashmalone/

Image Credit:
St.Prince
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