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Meet Vito Glazers of One World Publishing in River North

Today we’d like to introduce you to Vito Glazers.

Vito, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I am a lifelong business person and entrepreneur but have always had a passion for the creative arts like drawing, painting, music, television and film. Working in advertising and media has given me a unique ability to bridge the gap between those two worlds for the past decade. For many years I used data and analytics to help the world’s largest advertisers reach their ideal audiences, and although the approach was very successful, it was very unfulfilling.

In 2014, I pivoted my work to focus less on profits and more on having a positive impact on the world. I began using my knowledge of advertising platforms and content production to influence business, technology and society and use 3rd party media to connect information to new audiences as well as give a voice to stories that would have otherwise gone unheard. My work now consists of collaborating with artists, businesses, brands and causes to craft their stories and helping them build a platform to share their story with the world.

In a world where everyone can create content and share it somehow, the work of masterfully helping craft stories and get them seen by the right audiences has become more difficult, yet more important than ever. It is not about who you know any more, it is about who knows you.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The life of a real entrepreneur is never a smooth road. Most entrepreneurs who have found some success do so by jumping off the cliff and building the airplane on the way down. It also often involves working 100 hours per week for yourself to avoid working 40 hours a week for someone else.

Please tell us about One World Publishing.
My company was originally a performance-based digital marketing network that connected website publishers with online advertisers but has evolved into an agency that serves businesses in two ways.

First, I work with artists, brands, businesses and causes to figure out their narrative. Once they have a story to tell, we figure out a strategy on how to bring the story to life and share it with their audience and the world by creating some type of written or visual asset around a strong brand, and distributing it on social media platforms, digital publications, or even traditional channels like radio and television.

What gives me the most satisfaction is being able to use the media to influence society in ways that I feel are important. Some causes my company has helped are supporting the arts, helping bring the hemp industry mainstream, and fighting for fathers’ rights.

What sets my company apart from others is that very few advertising agencies can bridge the gap between business and creative. Most agencies are all business, relying exclusively on data and metrics to develop their strategies. Alternatively, if agencies are too artistic, clients often find themselves funding a campaign that does not give them any return on investment. Having worked on both sides successfully and being able to think both creatively and mathematically is my strongest asset.

Do you look back particularly fondly on any memories from childhood?
My favorite memories from childhood involve my parents. I loved traveling with my mother through Central America, where she immigrated from, and learning about an entirely different culture as well as learning how to speak Spanish fluently. My favorite memory growing up with my dad was collecting comic books together. We would go to all the comic book shops looking for missing pieces in our collection, he would take me to meet the writers and artists at conventions, and we would wait in long lines for the new superhero or Star Wars movies.

Contact Info:

Image Credit:
John Anthony Photography courtesy of RawTalentChi

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