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Meet Tom Salvatori of Salvatori Productions in West

Today we’d like to introduce you to Tom Salvatori.

Thanks for sharing your story with us Tom. So, let’s start at the beginning and we can move on from there.
I started Salvatori Productions in 1995 as a little boutique independent record label and publishing company. It simply was a creative outlet for me to record, produce and release my own quiet little brand of minimal contemporary guitar-based instrumental music. Initially, I felt my music represented only a tiny little voice in what seemed to be a sea of loud music that commanded all of the public attention. I believed back then that because my music was so quiet and minimal that no one would ever really have the patience to listen to and/or like my work, so I adopted a long-term vision for what I was creating. I believed at the time (and still somewhat to this day), that my type of contemporary classical music might not be “discovered” during my lifetime, that maybe it will have a chance of being popular 200 years after my death. I suppose I connected with the stories we’ve all heard of the 17th and 18th century starving artists toiling over their craft during years of deprivation only to have their work valued at millions of dollars a couple centuries later – well after their death. So, I committed to “Tending to My Knitting” and honing my craft and finding my stride and taking one step forward every day to get my music out there and to pick up little victories and momentum along the way. Visit http://tomsalvatori.com to enjoy listening.

23 years later, and now with 4 artists under management, that’s still basically all we do – we take one step forward every day. We do something…anything…every day to positively impact the music we create and the opportunity to “get it out there.” And now, looking back along the trail, it’s truly a pleasure to see the growth along the way and the milestones we have achieved.

Has it been a smooth road?
I’d like to say that one of the most difficult jobs in the world is to sit in front of a blank sheet of paper with a pen…or to hold a musical instrument in your hands and start from nothing to create something. Overcoming that initial “blank stare” into the creative void is a key obstacle to remove from your path forward. It is an important first step to learn to trust your instincts and to build your internal confidence that what you are doing truly has a voice and has a place.

There’s an old saying – that “if you can’t improve upon the silence, keep your mouth shut!” Those words run through my mind just about every time I pick up my guitar, because you can easily apply that same sentiment to the creation of music. I’ve learned to build my own confidence over the years by reassuring myself that the music I am creating or helping others to create simply does improve upon the silence!

Fast forwarding the story to 2018, and having ‘tended to my knitting’ and committing to doing one thing every day to positively impact our music, We’ve now wound up releasing 20 albums over our 23 years in business, which has led to nearly 100 million plays and downloads on the Digital Streaming sites (Pandora, Spotify, Apple Music, Rhapsody, etc.)…an almost unimaginable number of plays and downloads for a quiet and minimal instrumental guitarist from the Western Suburbs of Chicago! I look at every “Like” and “Thumbs Up” as an affirmation and validation that my music indeed does improve upon the silence!

So, as you know, we’re impressed with Salvatori Productions – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Salvatori Productions, Inc. ( established in 1995 – http://salvatoriproductions.com ) is an independent boutique record label specializing in quiet and minimal guitar and piano based ensemble music that features original compositions recorded with real players on real instruments at all times. Tom Salvatori is the guitar composer for the CD releases and also manages licensing, publishing and artist development. He is partners in the business with his brother Mike, who produces, edits, arranges and oversees studio production. Mike is a renowned composer in his own right; who started out composing commercial jingles in the 1980’s (Flintstones Kids) and in the last two decades has become more specialized in co-composing the music for wildly popular video games (HALO Franchise, DESTINY Franchise).

Salvatori Productions signed UK grand piano composer Iris Litchfield (1938-2014) in 2004 to feature her works on CD releases. Iris was a career math professor who turned into a piano composer in her early retirement, and her timeless and tender music has been recorded on the best Steinway pianos in the best recording studios in the UK and produced rightly to be shared with a worldwide audience. Visit http://irislitchfield.com to enjoy listening.

In a genre-expanding signing for Salvatori Productions, August 2017, Brazilian Rock/R&B/Funk Singer/songwriter Gustavo (Buda) Acioli was introduced to a worldwide audience with his debut EP release entitled “Laid Out Bare”. Visit http://buda.rocks to enjoy listening.

And very recently, in July 2018, a newly discovered AAA/Heartland-styled Singer/Songwriter, Chicago native Paul Christian was signed to release a full-length Album entitled “American Dream.” Visit http://paulchristian.rocks to enjoy listening.

As a company, we are most proud of maintaining our independence over the years and also of the discoveries and then the investments we have made in charting a path to success for our artists.

Let’s touch on your thoughts about our city – what do you like the most and least?
I deeply love our Lakefront and Beaches, Magnificent Mile, Navy Pier, The South Loop, Museum Campus, Bandshells, Concerts in the Park, Wrigley Field, Outdoor cafes, Wine gardens, Chicago-style Pizza, and the growth in local craft beer industry…not necessarily in that order!

Dislike the national media focus on Chicago as a violent city.

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Getting in touch: VoyageChicago is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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