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Meet Sarah Giller Nelson of Less is More Organizing Services

Today we’d like to introduce you to Sarah Giller Nelson.

Thanks for sharing your story with us Sarah. So, let’s start at the beginning and we can move on from there.
I founded Less is More in 2010 when my youngest was an infant and my son was 3. After 15 years spent working in the arts, I was ready for a career change that would give me a more flexible schedule. I had always loved to organize and was intrigued by the challenge of running a business. Since there was very little to invest to start the company, besides business cards, a website, and my time, I decided to give it a year and see where it took me.

Today, Less is More is a team of four organizers and one administrative assistant operating in two states. We have shown hundreds of families how less clutter, stress, and discord will lead to more time, balance, and happiness. In my role as founder I have given TV, radio, and press interviews in local and national publications. In 2015, I was selected as one of the country’s top closet organizers by The Container Store, and currently partner with them as a Contained Home Organizer. As the company continues to grow, I look forward to developing my skills and talents as well.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
My biggest continual struggle is how to balance the needs of my family with that of my growing business, a common issue for working moms. I find I have more ideas than I have time to implement them.

Alright – so let’s talk business. Tell us about Less is More Organizing Services – what should we know?
As I was laying the groundwork for opening Less is More, I found myself encountering the same two pieces of advice over and over again: a well-chosen niche is a great way to market a business, and start with what you know. At the time, I had been spending most of my days running after my 3-year-old son and trying to wrap my head around how I was going to comfortably fit baby #2 (and related gear) in our already small Ukrainian Village condo. Since I simply did not have time to learn about the most highly sought-after niches, like downsizing empty nesters or moving and relocation services, I chose to focus on organizing busy families. My logic was I would get my feet wet with moms like me, and then would move on to a more lucrative specialty.

Turns out that my “busy mom” status has been one of the secrets of my success. Clients contact me because they know I “get it”: I understand why a mom can’t get rid of outgrown baby clothes, that every toy storage system needs room to grow, and why getting out the door can be challenging. The other organizers on my team are also moms or have extensive backgrounds in childcare. Although the systems we design are very much based on our clients’ preferences, the parents we often work with appreciate that the advice we offer is culled from our own families’ organizational successes and failures.

One of the things I am most proud of is how I have been able to create a business that places a very high value on helping women balance their desire for personal fulfillment with their responsibilities as home makers, wives, and mothers.


  • 10-hour packages start at $599.

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Image Credit:
All images courtesy of Less is More Organizing Services

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