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Meet Praveen Puri of Puri Consulting in Aurora

Today we’d like to introduce you to Praveen Puri.

Thanks for sharing your story with us Praveen. So, let’s start at the beginning and we can move on from there.
I was born in Chicago, and have lived in the city and suburbs my entire life. After college, while many of my classmates moved to Silicon Valley, I came back to the Chicago area because of the quality of life, and friendly people.

From a young age, I was interested in entrepreneurialism and computers. In junior high school, I actually developed (and sold) games to my classmates, and created software for local businesses. Now, after college, I worked at a small software company in the suburbs, and then started my own software consulting business, as well as several on-line startups that met with varying levels of success.

After many years consulting, I became restless, and left consulting to become a full time trader. I day-traded futures for two years, but found it too stressful. I then started consulting on financial and trading systems for the Chicago Board of Trade, and then Bank of America Merrill Lynch.

The bank ended up hiring me, and I spent 13 years working as a vice president, moving into more of a strategic and advisory role.

About four years ago, I decided that I wanted to work for myself again, so I left the bank and started Puri Consulting.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
There have been two times when I struggled a bit.

The first time was when I left software consulting for trading. At that time, trading technology wasn’t as advanced as it is today, and I had to deal with technical issues, as well as making trading decisions. Ultimately, I decided that day-trading wasn’t right for my temperament.

Looking back, I think the trading experience proved beneficial, because I realized that my strength is in longer-term, strategic thinking. I eventually developed into a great long-term trader. To this day, I’m very successful with my investments, and I no longer have the stress of monitoring the markets on a daily basis. I even wrote a book on longer term trading, “Stock Trading Riches”, which briefly reached the best seller list.

The second time was after I started Puri Consulting. From my past experience, I was used to selling software services. Now, my consulting was much more strategic, so I needed to learn how to market myself and my expertise to reach a different type of buyer. As I learned from my mentor, the famed management consultant Alan Weiss, this is the marketing business. I learned how to use writing, public speaking, and referrals to attract clients.

So let’s switch gears a bit and go into the Puri Consulting story. Tell us more about the business.
Puri Consulting writes, speaks, consults, and coaches on Strategic Simplicity, which is about incorporating simplicity as a strategic imperative throughout our clients’ businesses and careers.

We advise clients in four areas of strategic simplicity: market simplicity, decision simplicity, user simplicity, and operational simplicity.

Our view is that the Information Age is over, and we are now in the Attention Scarcity Age.

It’s no longer enough for companies to be good at what they do. People have access to more expertise, information, data, and knowledge that at any other time in the history of the world. They are, however, overwhelmed and short on time and attention.

The world is becoming a very complex place, but those companies who can make things simpler and more user-friendly have a strategic advantage. They are the ones who can attract loyal customers, grow their businesses productively, and disrupt their industry.

Has luck played a meaningful role in your life and business?
I think that opportunities are always around, but we don’t recognize them until we are ready.

Once we really decide to do something, and start taking the first steps, we start to notice the opportunities, and think of them as “luck”.

Contact Info:

Image Credit:
Praveen Puri, Kylie McFall photography

Getting in touch: VoyageChicago is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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