Today we’d like to introduce you to Jeffrey Nemetz.
Jeffrey is the Founder and CEO of Health Brand Group (HBG), a brand consultancy and strategic communications firm focused exclusively on health. For over 20 years, he has devoted himself to innovating and positioning healthcare’s leading brands.
On behalf of his international client base, he has facilitated strategic vision, branding, communications and business growth initiatives for Fortune 500 companies, as well as privately held and start-up ventures. He is recognized as a thought leader in health strategy and branding, and devotes his time to partnering with executives – building strategic alliances and creating new conversations around health and well-being, and their impact on corporations, employees and the world.
He is an innovator and entrepreneur, leading brand innovation initiatives and investing in and leading new models of business. His expertise includes healthcare, manufacturing, food service, specialty retail and technology. In his early career, he managed marketing initiatives for McDonald’s and Sunbeam Corporation’s various divisions. Later, he founded Shane Oral Health Pharmaceuticals and MedPro Software, an interactive medical multi-media company that, under his guidance, was awarded the opportunity to develop the first medical encyclopedia CD-Rom for World Book International.
Upon the formation of HBG, he turned his vision and understanding of healthcare to the evolution of new models of health. He has continued to pioneer both strategic and brand positioning work for hospital systems, healthcare services and technologies, medical clinics, associations, medical schools (higher education), health and wellness products and the retailization of health. Through this work he has developed relationships with stakeholders across the industry, including physicians, R+D specialists, marketing executives, C-suite leaders, payors, consumers and donors.
He also brings his perspective on the role of brand and the evolving business model of healthcare to audiences around the country. He has been interviewed and published by both local and national publications as well as podcasts on branding, and has lectured extensively on the importance of marrying vision, strategy and brand to protect the equity and enhance the growth of every business. He also makes himself available for a myriad of strategic engagements, including vision retreats, branding workshops, annual meetings and keynote presentations for organizations of every shape and size within the health sector.
He is a trusted advisor to CEOs, boards and their senior leadership teams in both branding and communications. In addition to his leadership at HBG, he has been honored to serve as an active member of the Lindora Clinic Advisory Board, the Yellowbrick Foundation, the American Medical Association Foundation, Health at Work, the Center for Enriched Living, the Ember Foundation and the Jewish Community Centers of Metropolitan Chicago and Camp Chi. He also contributes his strategic skills and leadership experience to client, community, academic and charitable boards and foundations.
He is a graduate of the University of Illinois at Champaign-Urbana, where he earned Bachelor’s and Master’s degrees in Marketing and Business Management.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
In over 20 years of operating a strategic healthcare communications company, there are always bumps in the road that must be managed thoughtfully with the focus of long term. Many of the challenges we’ve experiences have been around talent acquisition, training and development, a commitment to a singular vertical, and the dynamics of a changing healthcare environment. It is our job to keep health brands relevant to their sector during this changing age.
We’d love to hear more about your business.
Health Brand Group (HBG) is a brand consultancy and strategic communications firm focused exclusively on health. HBG’s vision is to cultivate the brands that endeavor to change the health of the world. We have a passion for health and all aspects of how a brand must be integrated into the fabric of an organization’s operations. HBG has extensive experience working with organizations across the healthcare continuum inventing and revitalizing brands, creating and positioning products and services, and developing compelling marketing and business development strategies and tools that support the unique needs of their clients.
What were you like growing up?
I think I would describe myself as extroverted, curious about all things. I had a particular love for books and art, as well as design. I loved music, particularly Broadway shows. I was a sports enthusiast. During my younger years, I was a person who was constantly trying new things and creating experiences. I was not particularly good at one thing but I tried everything, at least once.
Contact Info:
- Address: 730 N. Franklin St., Suite 450,
Chicago, IL 60654 - Website: http://www.thinkhbg.com
- Phone: 312.646.7000
- Email: jnemetz@thinkhbg.com
- Instagram: https://www.instagram.com/healthbrandgroup/
- Facebook: https://www.facebook.com/HealthBrandGroup/photos/rpp.157723146407/10154095271106408/?type=3&theater
- Twitter: https://twitter.com/HBGChicago
Getting in touch: VoyageChicago is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
