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Meet Jayme Goffin of Mother Wilma’s Marshmallow Factory

Today we’d like to introduce you to Jayme Goffin.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I never set out to have a food truck! It was all a serendipitous event. I was looking for something to fill a few months of my life, before I went out and got a “real job” as I’d just finished homeschooling my nephew for quite a few years.

I started making marshmallows years ago for gifts, and thought I’d sell them at some craft shows over the holidays in 2014. It just snowballed from there, into what I am today. A marshmallow treat food truck! We have frozen drinks, our most popular is Frozen Hot Chocolate. Which is topped with our signature homemade marshmallow fluff. We make an array of gourmet s’mores, all scratch made – homemade grahams, ganache and various toppings. Each week, there’s usually something different. Our newest addition has been homemade s’mores ice cream sandwiches. We make the toasted marshmallow ice cream ourselves!

We vend out of a 1971 Sprite vintage camper that we’ve owned for over 12 years, and had many a family vacation in. It was a bit bittersweet to gut it for the business, but it’s been the best thing for us. We’ve been so busy! We’re booked for the rest of 2018, and have 2019 filling up fast. We also sell our marshmallows on line, and at select shops in the area.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
This is by far the hardest thing I’ve ever done in my life! Physically, emotionally and mentally. There was so much fear in the beginning. I had to think about the “worst case” scenario. What would happen if we failed? When I realized the worst case scenario would be me getting that “real job” I’d planned on, it diffused the fear. Physically, very long days on my feet, whether in the kitchen or at an event, has been challenging. Mentally, starting a brand from scratch has been overwhelming at times, but one step at a time, we’ve figured it out. I’m awfully glad I persisted through some of the toughest times.

So, as you know, we’re impressed with Mother Wilma’s Marshmallow Factory – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
What I’m most proud about Mother Wilma’s, is that we are sticklers about our ingredients. Every. Single. Thing. From scratch. It’s my motto. Even the drizzle on our drinks is made from scratch. I can’t in good conscience serve a customer something that’s filled with artificial ingredients.

I also truly that the love and happiness that we put into our products is palpable.

So, what’s next? Any big plans?
I’d love to say I knew where we were going with all of this, but I truly don’t. Right now I’m just enjoying that everyone has big smiles in front of my camper window. I’ve been offered franchise opportunities, but at this age? I’m not sure. I believe I want to keep it small, personal, and super high quality. I don’t really measure success monetarily, but by health, happiness and having enough.

Contact Info:

Image Credit:
Brad Wolf

Getting in touch: VoyageChicago is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

1 Comment

  1. Ann Campos

    September 5, 2018 at 4:28 pm

    We are so excited to have Jayme at our Christmas at the Farm event in November. We’ve tried to book her for years and it just never worked out…but now…we are so ready for her homemade, handcrafted yummyness!!!

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