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Meet Jared Broach of Nightly Spirits in Downtown

Today we’d like to introduce you to Jared Broach.

Nightly Spirits started after a couple roommates took one too many tours in D.C., sans alcohol. After some consideration around logistics, a few spooky nights hunting for ghosts and many weekends researching local ‘spirits’; the very first tour was born in Washington D.C. Since that fateful night, the company has grown into eight locations around the U.S. with more planned to open next year.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
As the years go on, it gets smoother and smoother as we get better and better at the opening and running cities we don’t live in. However, I’d say the hardest part was when we first hired our initial guides to give tours and stopped doing 100% of the tours ourselves.

It was difficult to watch someone give a tour that you researched, had performed 1,000 times, and not want to just jump in and do it better. However, after working for about 2 years straight, 5 days a week at a full-time job and Friday and Saturday nights doing this, a weekend off was AMAZING!

Please tell us about Nightly Spirits.
I think what sets us apart from other companies that do tours, ghost tours, or pub crawls is the fact that we aren’t just a tourist trap. We designed every tour to be something we loved being on as guests and as guides. We’ve been on so many other tours and we just leave not remembering facts or fun stories. We feel like, with ours, you are going to remember the tour, and the night, as one of the best you had in the city.

Nightly Spirits is essentially the best part of a ghost tour combined with the fun of a bar crawl. We give both locals and tourists a chance to hear about the history of the city, learn about the ghosts haunting the area, and get a really fun sneak peek into the nightlife. Whether people come for the ghost stories, or just for the booze; they leave with 20 new friends and some really cool stories.

Do you look back particularly fondly on any memories from childhood?
I grew up in the Chicago area, so prior to cell phones, I remember my parents dropping my brother and I off at the taste of Chicago, while they parked. The last thing I remember was them saying we’ll find you in a few. Well, if you’ve ever been to that, you realize that didn’t happen.

So, I like to tell everyone that was my first tour experience, finding my way back to Indiana with a couple bucks and an address, seeing the sights and I’ve been doing tours ever since.


  • $25 / person

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