Today we’d like to introduce you to Danielle Hass.
Thanks for sharing your story with us Danielle. So, let’s start at the beginning and we can move on from there.
It probably comes as no surprise that as a professional organizer, I am a classic Type-A and have had a passion for organizing for as long as I can remember– rearranging, paring down, and organizing many a pantry or closet for friends and family over the years.
Later, I also developed more creative interests, specifically in interior design, home-styling, and event-styling. My work and life experienced have ranged from working in the corporate world to DIY blogging, event planning for restaurants, event styling, and a few others. Although seemingly varied, my work experiences all seemed to share one or both of these 2 themes: organization and design.
Two years ago, I had the fortunate opportunity to venture out on my own as a professional organizer, with the creation of The Inspired Home, Organization & Design— it is my dream job. I get to couple my skills in organizing with my passion for creative home design every day, as I help clients make their homes more functional, efficient, and beautiful. I love what I do.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
More like a roller coaster ride. Starting a business is scary!
I had always dreamed of becoming a professional organizer someday. But my dreamy someday became an abrupt “must start a career now” when I became a single mom to my toddler girls two years ago.
I traded sleep for studying about professional organizing and running a small business. Short on time, and also lacking in capital— I downloaded a 30 day free trial of Adobe, created my own logo and website, studied some more, then waited for the phone to ring. You guessed it, the phone didn’t ring.
How embarrassing. I felt like a failure and even a fraud. I had a business that wasn’t truly in business. The temptation to just cut my losses and run to a retail job was strong. But I am so grateful for a few friends and family members who believed in me and pushed me to press on. I decided to take their advice, tune out the naysayers (mostly myself), and keep hustling. I figured if I was going to fail, I may as well go out with a bang.
The next step on my feeble business plan was networking— so, I drug myself to my first 6am networking breakfast. I remember wondering how I ended up in a reception room full of business men, drinking stale coffee, and networking, when all I wanted to do was make people’s homes beautiful and functional. These people were not exactly what I had envisioned as my “target clients.”
But networking turned out to be a pivotal turning point for myself and my business. I met good people. Not just successful— but generous, supportive business people who taught me many valuable lessons. I learned from other entrepreneurs’ stories about their own start-up roller coaster experiences. Others reached out and offered to teach me the basics of SEO, photography pointers for portfolio, and even the best ways to get involved in the community. I was given the opportunity to begin blogging for the Oceanside Chamber of Commerce. And maybe most importantly, I made friends who believed in me.
Many aspects of starting a business are challenging- especially if it’s a one man/one woman show. But I think for myself, and many others the most significant hurdle can be getting over the fear of failure and doubting yourself.
I was able to gradually shift my focus from comparing myself to the competition, or trying to figure out the “secret” to their success (there is no secret!) and worked hard to build my business and brand in a way that is uniquely me. I continued working hard, learning, and networking for 3 more long months before finally… the phone rang!
My first job turned into a referral for another job. And those jobs turned into more referrals. And two years later, I can actually say that my business is thriving. These two years have not been easy or smooth, but richly rewarding in many ways.
Alright – so let’s talk business. Tell us about The Inspired Home, organization + design – what should we know?
The Inspired Home, Organization + Design is a residential professional organizing company. I work on-site with clients to create customized organizing solutions that are functional and easily maintainable. Alongside my commitment to functionality is also an emphasis on the aesthetic. The organizing and home styling solutions I create for my clients are always thoughtfully in line with their design preferences and goals.
My emphasis on design is what I believe sets my business apart from others. I want my client to open her pantry and not only be able to find what she needs, but to feel happy to work in her kitchen because it is inspiring to her.
This transformation happens one project at a time and looks unique for each client. I often work with people to organize their entire home, and also with others who want to reclaim just one cluttered closet. The process is broken down into weekly four-hour sessions. I work one-on-one alongside my clients to sort, eliminate, institute our “A-B-C prioritization method” and finish up with space planning. One session allows for the completion of a basic project (e.g. one pantry or closet) — or for larger projects, a step towards restoring function to be completed in follow-up sessions. I strive to make each session seamless, simple, and dare I say… even fun!
These past few years have been rewarding in many ways. I love seeing a space transformed— but even more rewarding are the stories of joy and relief my clients share with me after working together. Getting organized lends to reduced stress, a restored sense of energy, and both physical and emotional space to pursue the things that bring us the greatest satisfaction and happiness. I love helping others conquer the clutter in their lives and create a home and life they love.
Is there a characteristic or quality that you feel is essential to success?
Number one would be hard work. There is no short-cut to success.
A second quality that I consider to be important is striving to think outside the box in every aspect of business. Whether it be how to arrange a particular shelf, help streamline the way a house functions together as a system, space-planning, social media marketing, time-management, or even budgeting for my business. Getting stuck in a rut or trying to fit into someone else’s mold can seem like an attractive/easy option. But I have found that thinking creatively and challenging myself has always proven to be well worth the extra time and effort.
- Address: West Chicagoland
- Website: theinspiredhomedesign.com
- Phone: 760-521-6895
- Email: firstname.lastname@example.org
- Instagram: www.instagram.com/theinspiredhomedesign
- Facebook: www.facebook.com/theinspiredhomedesign
- Yelp: www.yelp.com/biz/the-inspired-home-organization-design-wheaton