Today we’d like to introduce you to Chad Hutson.
Chad, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
We initially started Leviathan with a heavy focus on content production — we’d create TV commercials and corporate videos for other agencies — but we also had high hopes to work on more interactive and installation-based projects. Each partner had extensive experience with content, though we also had rich pasts in more physical crafts. One designed, built and programmed robots; one was a painter and sculptor, and I had worked with audiovisual hardware for tradeshows and permanent installations. So pairing our love of high-end content with interactivity and the physical world is what really made Leviathan special.
Fast forward to today, we’re an agency ourselves working directly with brands, and doing exactly what we love to do.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road was definitely bumpy at times. When working with agencies early on, we never knew where our next project would come from, and could rarely see our workload more than a couple months out. This constant hunting for projects was stressful, and combined with the ebb and flow of cash it was sometimes hard to keep the band together. Thankfully this is no longer an issue.
Out of the three partners we originally had, one left a couple years ago. It was an adjustment, but the evolution of our company since then has been a positive one.
Leviathan – what should we know? What do you guys do best? What sets you apart from the competition?
Leviathan is a specialized creative agency…we digitally activate physical environments to educate, amaze and enlighten consumers. These environments have a wide range: corporate lobbies and innovation labs, theme parks, live events, public spaces and even museums. But what’s consistent across all executions we create is the superior design of content and interaction. It’s a great niche to be in.
We’ve had the benefit of a wide and interesting variety of clients…from projected content for Skrillex to rides at Disney World, product launches for Nike and even permanent exhibits at the Museum of Science and Industry. Everything new we learn from one project can be a big help on the next one, no matter what type of client.
What moment in your career do you look back most fondly on?
In our second year of business, a live show we worked on for musician/DJ Amon Tobin became a huge hit. Next thing we know, the name Leviathan shows up in Fast Company, Wired, design blogs and newspapers everywhere. This was a proud moment, and what really kicked our company into high gear.
Contact Info:
- Website: http://www.lvthn.com
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