Today we’d like to introduce you to Amalia Kouvalis.
Amalia, please share your story with us. How did you get to where you are today?
Moon Spells was established in 2012, a year before I began my journey at The School of the Art Institute of Chicago where I studied oil painting and printmaking as an undergrad. I turned to Etsy to experiment with the platform, as I was very curious and pleased to see how it was a community of artists and craftsmen who were selling unique, handmade items. During that time, I was only selling some handmade ceramic bowls and decorations while figuring out how to generate traffic.
I was more serious in my shop’s success when I started my undergrad in 2013. As a full time art student, I was pushing myself to expand my knowledge in skills of various mediums. While I was oil painting and creating etchings at school, I came home to Woodburn designs on boxes and craft jewelry.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
There have been several struggles that many Etsy shop owners, including myself, endured during the last few years. The increase in fees and being lost in an oversaturated market have been discouraging, but I am continuing my business and expanding it to local shops and cafes who are interested in carrying some of my products.
We’d love to hear more about your business.
Moon Spells carries a variety of items I created by hand, such as screen prints, digital prints of my oil paintings, etchings, jewelry, and wooden burned jewelry boxes. I am planning a grand re-opening for this autumn where I will include new categories of items such as home decor, candles, soap, tea, as well as apparel. Moon Spells specializes in unique one of a kind items inspired by magic, mysticism, and mythology.
What were you like growing up?
I was a very curious child, always interested in trying to challenge myself with different types of arts and crafts. My parents spoiled me with different types of craft kits when I was young, and it was definitely more fun for me to play with those than with toys. I thoroughly enjoyed fantasy, whether it came from books, movies, or games. I went to a private Greek school where I learned about ancient Greek mythology, which sparked my interest in Wicca and paganism later on in my adolescent years.
- Screenprints: $20-25 each
- Digital Prints: $20 each
- Etchings: $50-75
- Jewlery: $12-60
- Woodburned boxes: $25-100
- Website: www.moonspells.etsy.com
- Email: email@example.com
- Instagram: www.instagram.com/moonspellsshop
- Facebook: https://www.facebook.com/MoonSpellsShop/