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Meet Alex Theirsch, J.D. Founder of American Med Spa Association West Loop

Today we’d like to introduce you to Alex Theirsch, J.D..

Thanks for sharing your story with us Alex. So, let’s start at the beginning and we can move on from there.
I began my career as an employment lawyer and started my own firm in 2007, which led to the eventual creation of AmSpa. My partner had a client who was a nurse in the Southern IL suburbs who owned a med spa and was running a booming business. She was being investigated by the state and had a contractual issue with a plastic surgeon. In the course of helping her, I realized there was no place to find the basic info you need to operate a med spa legally and compliantly, which led to the genesis of AmSpa.

The Med Spa industry is BOOMING. Medical spa industry revenues have been growing at a double-digit pace since 2010 and by more than 20 percent per year since 2013. Medical spas now represent a four billion dollar industry; one that is projected to grow an additional eight percent by 2020. I realized a need for this burgeoning industry to have access to legal and compliance resources and created AmSpa to make a true business out of the med spa industry.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I started as a litigator and trial lawyer and always intended to do complex litigation or defend criminals and do something very serious with my law degree. I envisioned myself screaming “Objection!!!” in open court or performing thunderous cross examinations of witnesses, adding “You can’t handle the truth!” a la Tom Cruise in A Few Good Men. What I NEVER anticipated is that, instead of those dramatic words, my everyday vernacular consists of “vaginal rejuvenation, breast augmentation and Botox”. It’s interesting to think about where you came from, where you thought you’d be and where you end up. I never thought I’d be dealing with aesthetics daily as someone who doesn’t even use skin cream! It’s mind blowing.

Please tell us about American Med Spa Association (AmSpa).
The American Med Spa Association (AmSpa) provides business and legal resources to medical spas and aesthetic practices across the country. AmSpa aims to help inform medical spas and medical aesthetic practices in all 50 states by educating owners on best practices and providing legal, compliance and business resources for all medical spa professionals.

AmSpa’s training seminars—including Medical Spa Boot Camps and The Medical Spa Show—provide business and legal best-practices to anyone entering the medical spa space or looking to improve their existing business. AmSpa members receive access to legal summaries of the laws governing medical spas in their state, access to an exclusive medical spa insurance program, and many other benefits.

What I love about what we do is that we are a company that is for profit, but we get to help people in the process. Business owners that are starting out in this space have so many questions and uncertainty. We get to help people from the very beginning of their entrepreneurial journey and counsel them throughout the course of their business. We get to see them bring their business into fruition and succeed, which is very rewarding.

The core of our business is helping people and making sure that the industry is safe and compliant. What’s so fulfilling is that we have several clients that come to our Boot Camps where we teach people how to run and open a business – from start to finish. They come with an idea, and leave with contacts and plans. Now two years later they are thriving, and when they come back to us, it’s amazing to hear their success stories and watch it happen from start to finish. They become part of the AmSpa family. Not only are we part of making the industry safe, legal and compliant but we are doing things that are making an impact on people’s lives and livelihood.

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