Today we’d like to introduce you to Sydney Wippman.
Sydney, we’d love to hear your story and how you got to where you are today both personally and as an artist.
When I was little, I loved watching design shows on TV. From Project Runway to Trading Spaces, design and creative expression captivated my mind and fueled me with inspiration. The intriguing designs moved me, made me “feel”. After an episode, my brain was always filled with so many with ideas. What could I design? What could I create? How could I evoke my emotions into a design? In those moments, I passion drove my soul. In those moments, I knew I wanted to be designer.
I graduated with a BA in Communication from the University of Illinois at Urbana-Champaign. Then, I quickly went to graduate school and received a Master’s certification in website and app design with a focus in user experience (UX) and user interface (UI) design. The passion I felt from watching the design shows has come full circle. As I design, I feel that same passion coursing through me. It is so gratifying to work in a field where I get to creatively express myself, while simultaneously help people.
We’d love to hear more about your art. What do you do you do and why and what do you hope others will take away from your work?
As a visual artist, I create websites, apps, logos, flyers, e-books, social media banners, newsletter headers/templates etc. My goal is to create visual experiences that evoke emotion and move people in motivational and inspirational ways. I do this by designing with intention. I work with the client to hone in on their primary user. I discover how the user wants to feel when they come to the site. This is typically done through research, surveys, interviews, mood boards, etc. For example, someone going to a women’s empowerment site wants to feel empowered, strong, and confident. Someone coming to a health foods site wants to feel the site is trustworthy and personal. Someone seeing a logo for conscious community wants to feel a sense of connectedness, support, and unity. Each design is well thought out to fulfill user needs and make them feel an intentional emotion.
Once the main feelings are determined, I base my designs decisions off of those feelings. From colors and images, to font choices and layouts, the visual art comes to life on the web.
What do you think it takes to be successful as an artist?
I define success as providing a design that makes a client feel confident and excited to showcase their brand. Simultaneously, success also happens when user’s feel an emotional connection that aligns to the site’s intention, purpose and mission.
Do you have any events or exhibitions coming up? Where would one go to see more of your work? How can people support you and your artwork?
My work is featured across various websites. To view my website and logo designs visit: www.sparklyresults.com. For more designs and in-depth case studies of my design process visit: www.sydneywippman.com.
- Address: 4728 N Kewanee Ave
- Website: www.sparklyresults.com
- Phone: 8476368021
- Email: email@example.com
- Instagram: https://www.instagram.com/sparklyresults
- Facebook: https://www.facebook.com/sparklyresults/
- Twitter: https://twitter.com/sparklyresults
- Other: www.sydneywippman.com
Kayla Mitchell Productions