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Meet Jeff DeNapoli of Lapin Systems in Lincoln Park and Evanston

Today we’d like to introduce you to Jeff DeNapoli.

Lapin Systems started in an Evanston basement in 1995, but by 1999, had grown into a popular computer support destination serving thousands of Mac customers along the North shore. Lapin quickly became the go-to destination for Macintosh support, hardware repair, warranty service, and onsite consulting for Apple products due to our fast, reliable, and honest service and our friendly and experienced technicians.

Due to our success and rapid growth, our reputation for honesty and fairness, and our increasing support base, Lapin opened another location in 2012 in Lincoln Park. This allowed us to bring our customer-centric service model to a larger part of the city. It was around this time the Apple Retail stores started recommending Lapin Systems as a Premium Service Provider for repairs, upgrades, and onsite support & consulting. Since then we have continued to grow, and are now recognized by Apple as the leading independent Apple Service Provider in the Chicagoland area as well as northern Illinois and northwest Indiana.

With thousands of repeat customers, word-of-mouth recommendations, and Apple Retail and Corporate referrals, Lapin continues to be Chicagoland’s Premier Macintosh service, repair, and support provider.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Anyone familiar with Apple as a company knows that there have been plenty of ups and downs along the way. Because our business is, in most cases, a delayed function of Apple’s success, we have also felt these effects in a similar way. Lately however, starting in 1998 when Steve Jobs returned to the company to bring it back from the brink of irrelevance — and more recently in 2007 when the iPhone debuted — Apple has continued its ascension to become one of the most valuable tech companies in the world. We have been lucky enough (and talented enough, to give our employees due credit) to successfully ride this most recent wave, strengthening our reputation as a top-tier service provider and consulting business along the way. Just as Apple is always focused on bringing people the best tech and making it as accessible as possible, Lapin knows that technology is never flawless and is there provide assistance when needed.

Is there a characteristic or quality that you feel is essential to success?
Our type of business lives and dies by the value we offer and the image we project to our customers. If we don’t offer a valuable product to customers in an honest and friendly way that prompts them to recommend us to others and return in the future, we will not succeed.

There are two qualities/characteristics that are absolutely critical to our success, and we must maintain both equally or we are no longer useful to people.

  1. Quality of Service — We offer the best, most consistent, highest quality, and fastest Mac support, repair, and consulting services in Chicagoland. We have been doing this successfully for 22 years, so we know exactly what it takes to acquire, serve, and retain customers. It is the force that drives us every day.
  2. Honesty and Respect toward customers — Lapin continues to grow and succeed due to our reputation. Our reputation exists because of our customers. Whether we are servicing a single home user with one device, the creative department of a Fortune 500 company, or one of Chicago’s world-famous Museums, every customer is appreciated and respected for what they are — the reason we exist. Honesty, fairness, integrity, speed, and flexibility are at the core of our customer experience.

This simple framework drives every Lapin employee to do whatever possible to delight our customers on a day-to-day basis.

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Image Credit:
Jeff DeNapoli

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