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Meet Melaine Rubin of Laine Too in Northbrook

Today we’d like to introduce you to Melaine Rubin.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Like many other businesses before me, in many ways Laine Too was an accident. In January 2012, my daughter Chloe celebrated her bat mitzvah ceremony and celebration. I meticulously planned every detail ensuring Chloe, as well as all their friends and family, had a fun unique experience. To add something different, I purchased a new to the market glitter tattoo kit and hired two high school girls to apply the tattoos to the guests during the party. The glitter tattoos were a hit with everybody – young and old! After Chloe’s bat mitzvah, I was contacted by other parents eager to know which company was had hired for the glitter tattoos. I was shocked but excited to see people were so interested in what I thought was a simple party entertainment idea and spent the following year researching all there was to know about the industry and the products currently on the market. It was evident that the entertainment industry was lacking a high quality, fashion-forward, long lasting body art product. That was it, I knew what I had to do. I have since developed the longest lasting temporary tattoo, lasting double the length of all others on the market! Laine Too is the only company on the market (yes in the whole US) that customizes their signature tattoo designs for every single event, in addition to offering 2,000 stocked designs to clients. We have also since added airbrush tattoos, nail tattoos, dog tattoos, face painting and various printing services to our list of body art options. If you can dream it, Laine Too can tattoo it.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
All businesses come with challenges. Working in the corporate world supporting my family businesses for many years taught me the ups and downs that come with entrepreneurship. Thankfully, Laine Too has only had to combat the normal everyday challenges such as building a strong client base, finding amazing staffing, and keeping product lines fresh and exciting.

Alright – so let’s talk business. Tell us about Laine Too – what should we know?
Originating in Northbrook, Illinois, Laine Too provides unique temporary body art for any occasion. From wedding receptions to birthday parties to concerts to company picnics, our clients choose from a large variety of tattoo designs or create custom pieces to match their theme or event.

The products we use are safe, latex free, and hypoallergenic. We travel all over Chicagoland for parties, and around the country for trade shows and festivals. It truly is one of the greatest party ideas available!

We’re easy to work with. Simply tell us what you’re planning. Are you a mom or dad planning a birthday, a bar/bat mitzvah, a quinceanera? Are you a bride wanting something special to accessorize your gown and yourself on the big day? Are you a corporate planner looking to add some WOW to a company meeting or trade show? Are you a community leader planning a festival? We’ve seen them all! Once you tell us, we’ll give you a free quote and even help think of ways to make your event that much better. Like what we suggest? Then we put you on the calendar and you can leave the rest to us. We come complete, all we need is a little room and you and your eager guests!

What sets us apart from other body art options is our ability to service different types of events including corporate events. Incorporating Laine Too into corporate events and meetings offers employees and potential customers an opportunity to have a great experience, which they directly correlate with your company. In addition to the experience, each person becomes a walking billboard for your business, sporting an eye-catching temporary tattoo version of your logo. Laine Too artists can accompany your business to trade shows and conventions and offer your logo/business name as a tattoo option.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I think it is important to acknowledge just how powerful our Chicagoland event industry leaders are in sharing information, passing referrals, and collaborating to make our clients project a success. Laine Too is blessed to be surrounded by such an amazingly collaborative community of vendors.

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