Today we’d like to introduce you to Britney Bouie.
Britney, can you briefly walk us through your story – how you started and how you got to where you are today.
While I’ve been professionally working in public relations and communications for several years, I technically ‘stumbled’ into consulting and starting my own business. I had cheerfully been giving advice and recommendations for free to several people in my network including fellow church members and classmates when one conversation turned into a request for a proposal of my recommended services. One subsequent pitch meeting later, I found myself being a paid consultant.
Has it been a smooth road?
I suspect that many entrepreneurs will echo my sentiment that few paths on this journey are ‘smooth’. I’d like to think that I’ve accepted that running my business, whether full-time or as a part-time hustle, is full of rolling hills. There have certainly been several wonderful peaks and some valleys providing key learning moments along the way.
One of my reoccurring challenges has been convincing some clients to not attempt to ‘fix’ or ‘tweak’ what is successfully working. I work in an industry full off ‘FOMO’. Everyone thinks they need to constantly keep up with their peers or competitors in fear of missing out. But I’ve learned from several campaign experiences that the best way to ‘keep up with the Jones’ is to tailor the most relevant trends to each organization and their respective goals.
So let’s switch gears a bit and go into the BGB Strategies story. Tell us more about the business.
As public relations and communications consultant, I specialize in three major practice areas; media relations, digital strategy and content development. While each project is unique to the client, I focus heavily on using traditional and digital media tools to promote brand or organization awareness and emphasize strategic and uniform content creation across all platforms, internal and external to maximize the impact of the messaging.
I’m proud of being able to take the relationships I’ve built across several industries and use my network to advance the goals of my clients. My work is about people and their stories, on a micro and macro level. I love being able to connect those dots and be the connection maker for every community I’m involved in. It’s served a great purpose when getting my clients press coverage or on the short list for award nominations.
On a personal level, I’m glad to see that my own peers, in both age and industry, have been as receptive of my services and are happy to collaborate. I strongly believe in the saying ‘It takes a village’ and my village is supportive of me and my various client projects.
How do you think the industry will change over the next decade?
The industry has already advanced greatly over the past several years with the increased emphasis on digital tools and content, but I think we’re going to see an even greater adoption of true diversity and multicultural perspectives across the landscape.
Clients are increasingly coming from non-traditional backgrounds and the work we do as professionals must reflect this demographic change. I’ve seen some great media and social campaigns of late reflecting authentic portrayals of diverse communities and I’d be surprised if this ends anytime soon.
Contact Info:
- Website: BGBStrategies.com
- Phone: 815-630-1311
- Email: Britney@bgbstrategies.com
- Instagram: https://www.instagram.com/bgbstrategies/?hl=en
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