Today we’d like to introduce you to Christine Bachman.
Christine, please share your story with us. How did you get to where you are today?
I started as a television news reporter and morning anchor. Covering stories around Rockford, Chicago, and Columbia South Carolina. I was in charge of booking guests on the weekday morning show I hosted. This gave me an excellent foundation to become the publicist I am today. I worked for several public relations companies before branching off and starting my own public relations, marketing, and social media firm.
We love telling clients stories and helping them get media exposure. We have publicists, marketing specialists, social media guru’s and graphic designers in-house making Christine Bachman and Associates a one-stop shop for all your media needs. We work with a variety of clients from restaurants, beauty, trade shows, home and housewares, lifestyle, pets, endurance sporting events, grand openings and not for profit fundraisers.
For over a decade we have been helping clients get the word out about their brand, service or personality in Chicago and nationally.
Has it been a smooth road?
I don’t know too many business owners who have had a very smooth road but It has been a great journey. I’m still learning, growing and finding my way. The biggest jump was opening multiple locations. Keeping clients happy while building a great team have been our strengths. Without talented people working for you, it’s hard to be able to grow. I have found a wonderful team and we have some friendly competitions with reaching goals and exceeding expectations.
So let’s switch gears a bit and go into the Christine Bachman and Associates story. Tell us more about the business.
Relationships. Our reputation is everything and the relationships we build along the way make the difference. Our clients see results and they know we work very hard for them. Our media placements and successful marketing campaigns help set us apart. When something isn’t gaining traction we huddle and come up with a new strategy and keep trying until we get the results our clients are counting on.
As a company, I’m really proud of how our team celebrates landing a media placement or new client or anything they want to shout out about. We have a big silver bell in our office and we all cheer when someone goes and rings it and gets to announce what they just did. It’s a lot of fun and everyone strives to ring the bell as much as possible so it’s pretty loud at times which is a GOOD thing!
How do you think the industry will change over the next decade?
Social media is king. This has opened up a whole new world for brand awareness and bringing new customers to clients. I think influencers and social followings are key. We help our clients by not only maintaining social media for them but creating content that people value. We keep learning and show our clients what we do every step of the way so they can keep growing we are a team. I see the public relations/marketing industry relying on social media and blogs to build brands and create awareness.
Contact Info:
- Address: 150 S. Washington St. Suite E, Carpentersville, IL 60110
- Website: www.ChristineBachman.com
- Phone: 312-313-4339
- Email: cb@christinebachman.com
- Instagram: ChristineBachmanandassociates
- Facebook: ChristineBachmanandassociates
- Twitter: @chrisbachman23
Image Credit:
@christinebachmanandassociates
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