Today we’d like to introduce you to Georgia McKinney and Cassandra Fischer.
The Business Acumen got started as a “passion project” combining Cassandra’s passion for graphic design and website creation with Georgia’s passion for reading business articles and sharing them with her friends. This was a fun project that we started sitting on a living room couch in Cassandra’s apartment drinking hot chocolate which evolved into a professional website with a steadily growing user base, list of subscribers, and nearly 10,000 Instagram followers. The Business Acumen outgrew Cassandra’s living room couch and relocated to the local Starbucks. Georgia oversees the articles, marketing campaigns, and social media while Cassandra manages and maintains the website and daily operations.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It hasn’t been a smooth road, but we definitely do not let speed bumps become roadblocks. We consider every speed bump a learning experience and feel very accomplished when we overcome them. Obstacles don’t define you or your business, they are normal and should be expected. It is how you handle the obstacles that define you and your company. Our website has drastically evolved from what we initially had when it launched to what it is now from user feedback of our ideas not being as great as we thought. Instead of quitting when times got tough, we analyzed the obstacles and found ways around them through trial and error. One example, the original name of the website was supposed to be “Business Savvy” but our user feedback told us it was too feminine, which was a problem since men are a big part of our target market! It took weeks to come up with a different name that we liked and encapsulated the company’s purpose. Don’t even get us started on how much work it takes to transition logos and domains, etc.
So, as you know, we’re impressed with The Business Acumen – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
The Business Acumen is an online company that posts bullet point summaries of the best online business articles from multiple sources. We know your time is valuable, so we do the work for you! Our website is the time saver for articles you should be reading but don’t have time to read.
Our target market is young professionals between the ages of 20-35 years old. We specialize in providing the key information on a variety of business topics to help our users to succeed in life, their career, and to conquer their business goals.
We are proud to have taken our strengths and combined them to create something beyond what we could have imagined. Now, The Business Acumen has a loyal user base and has helped many people navigate their career paths and develop their next steps. Neither one of us could have done this on our own; we had to work together to make this happen!
Currently, there is not another site that does the same thing we do. If you find a site that is providing bullet point summaries it is usually of their own articles. Not to mention a site that only posts business related articles with useful content. How many times have you skimmed an article and rolled your eyes at how useless the information was? We know your time is more valuable than that. The Business Acumen is your platform to get summaries of content-rich business articles from multiple sources!
So, what’s next? Any big plans?
Our plans for The Business Acumen is to steadily grow our user base and to increase user engagement. One of the ways we are increasing user engagement is by finding and posting articles related to content our users have asked for. In our Acumen Weekly Newsletters, there is a section that users can tell us what they want to learn more about and it will be featured in upcoming posts.
Additionally, a handful of the articles posted to the site have been submitted to us by our users – we love when that happens!
For those that are already business savvy, The Business Acumen has a new section called “Lessons Learned from The Business Acumen” where we feature guest contributors to write articles on any business related topic.
Pricing:
- Free to our users!
Contact Info:
- Website: www.thebusinessacumen.com
- Email: thebusinessacumen@gmail.com
- Instagram: https://www.instagram.com/thebusinessacumen/
- Facebook: https://www.facebook.com/thebusinessacumen
- Twitter: https://twitter.com/TheBizAcumen
Image Credit:
Kathryn Wereminski
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