Today we’d like to introduce you to Mireya Villarreal.
Mireya, please share your story with us. How did you get to where you are today?
The company began as a twofold, I was making hair accessories for my daughter because I was tired of buying them and just breaking, and there just had to be something more flexible out there. In addition to this, while working behind the chair, I was tired of the same ole process, highlights, cut, style see you next time, and I felt that the styling could use more. So I began making styles for a variety of age groups and after getting positive feedback, I thought I might have something, so I made a bunch of styles, loaded them into a suitcase and went downtown, walked into 10 random locations and 9 of them bought! Fast forward to now, our accessories have essentially grown up as has my daughter, and while I don’t spend time behind the chair anymore the beauty industry has always held my heart and to make even more for the stylist to enhance their creativity is what continues to push me to think even further outside the box. Now with our cosmetics line apart of our collection, I feel like we can really take care of clients truly from the neck up, because to do “your hair and makeup” just simply go hand in hand!
Has it been a smooth road?
It hasn’t been smooth by any means, but I think that’s why the company has gotten to where it is today. When we came across an obstacle, it forced me to think differently or change my mindset on where or what I wanted the outcome to be. It seems simple but one of the biggest struggles was that (from the beginning) I was selling a headband, though it’s far more than that now, that’s the initial reaction. “Oh Pink Pewter, they sell headbands. “we would hear time and time again, but we would get them to stop and show them all that Pink Pewter could do, that it wasn’t just a headband, but something new and exciting, to create more than just a ponytail with their look and we found that it gave women a new confidence, all from “just a headband.” So we strive to educate in all aspects of the collection (accessories, cosmetics, hair care) so that Pink Pewter is a household name.
So let’s switch gears a bit and go into the Pink Pewter story. Tell us more about the business.
Pink Pewter is known as the leading brand in hair accessories due to the multiple uses of our styles. They are all more than meets the eye in the many ways to wear, style, or accent a look. We have made a strong name in the beauty community through the top influencers in the industry to the everyday Pink Pewter-wearer. Our pieces have been worn by celebrities and the larger-than-life personalities, our hair accessories and jewelry created a new category in the beauty community that allowed our fans to create endless options with our pieces.
Then, our premier makeup line only elevates our offerings to our customers. The high quality of our products that we’ve been known to create for years, now translates into our line of makeup. As diverse as our hair accessories are, so too is our makeup line. From contour, eye shadow, lips, highlight, brows, lashes and more, we have you covered! We wanted to create a line that is as dependable as our brand name in the industry and that is just what we did.
So I am proud of the growth we have been able to achieve in the expansion of new categories within Pink Pewter, and because we have created that trust, fun and crazy relationships with our customers, they are welcoming these new launches with open arms!
How do you think the industry will change over the next decade?
As in most industries we see the changes in stages, there are times when it seems like a lull, then times such as now, where it’s the crazier, more colorful, bigger, the better! It’s definitely a trend driven industry and I love this, because its creating a new generation of hands on imagination, with I find most important, you not only push yourself to keep up, but find just how far your visions can reach. You will definitely see big changes in Pink Pewter, with growth in our hair care essentials line and we of course enjoy causing a bit of chaos with each new launch!
Contact Info:
- Address: 1540 Hecht Drive, Unit H
Bartlett, IL 60103 - Website: www.pinkpewter.com
- Phone: 888-214-5678
- Email: help@pinkpewter.com
- Instagram: www.instagram.com/pinkpewter
- Facebook: www.facebook.com/pinkpewter
- Twitter: www.twitter.com/pinkpewter
- Other: https://www.youtube.com/user/ThePinkpewter/videos
Getting in touch: VoyageChicago is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
