Today we’d like to introduce you to Tom Mitchell.
Thanks for sharing your story with us Tom. So, let’s start at the beginning and we can move on from there.
I started with MDNA in 1993 after graduating from Michigan State University with a double major in German and international studies. Working in a career where I could use my German and do business on an international level was always a dream of mine, and I was very fortunate to find this opportunity. Over the years, I have had the chance to travel and experience many different cultures and ways of doing business. The trade show business is also a very stimulating, challenging, and rewarding work environment where one is exposed to all sorts of industries and types of people. Now, after 24 years, I can truly say that no two days are the same!
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Although the world has become more global in nature and sometimes seems to be “shrinking”, our main goal always has been and still is to prepare our customers for the trade show environment in other countries. There are, for example, significant differences in how trade shows are run in the US and in Germany, and our mission is to not only sell our events to the US market, but also make sure that the customers we send to these shows are well prepared to have success there.
So, as you know, we’re impressed with Messe Düsseldorf North America – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Messe Düsseldorf North America (MDNA) is the U.S. subsidiary of Messe Düsseldorf GmbH in Germany – one of the world’s largest organizers of international trade shows for the machinery, medical, retail, lifestyle and leisure industries.
MDNA is an international link for U.S. companies, assisting with everything necessary to attend or exhibit at trade shows organized or supported by the Messe Düsseldorf Group of Companies in Germany, China, India, Russia, South East Asia, The Middle East, Brazil, and Chile. For every company planning to enter international markets, Messe Düsseldorf and its group of companies very likely provide the right trade show.
MDNA also organizes trade shows domestically in the Energy Storage, Flow Control and Medical sectors. Closely modelling the trade shows found in Düsseldorf, Germany, these events bring together industry leaders from small businesses and global players. Companies intending to expand business opportunities within the United States can rely on our help.
WHAT WE DO
Messe Düsseldorf North America connects market partners to ensure that exhibitors and visitors find the customers or the service and merchandise providers they are looking for. MDNA and its partners offer a full service which includes everything necessary to make any participation in one of our trade shows around the world run smoothly:
So, what’s next? Any big plans?
In the past five years, MDNA has branched out from simply being an outbound show organizer (bringing US customers to our events in Düsseldorf and other parts of the world) to also running several of our own events in the US market. We will continue to look for opportunities to produce more events in North America.
Contact Info:
- Address: 150 N. Michigan Avenue, # 2920, Chicag0, IL 60601
- Website: www.mdna.com
- Phone: (312) 781-5180
- Email: tmitchell@mdna.com
- Instagram: @messe_duesseldorf
- Facebook: MesseDuesseldorfNA
- Twitter: @mdnachicago

1971 ABB.25
Image Credit:
Constanze Tillmann
Slapa Oberholz Pszczulny | Architects
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