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Meet Amanda Tarver of Women’s Massage Therapy in Evanston

Today we’d like to introduce you to Amanda Tarver.

Thanks for sharing your story with us Amanda. So, let’s start at the beginning and we can move on from there.
I have had a bit of an unexpected journey getting to where I am now. When I was younger, in high school and college, my passion was the performing arts. I was involved in theatre, music, and dance. It was when I was working on my BA in musical theatre that I began considering massage therapy as a career path. Very few people actually make it in theatre, and those who book gigs often can’t make a living off of it, so I knew I needed a back up career. Performers tend to have much more relaxed physical boundaries around one another, and my friends and I would often give each other back rubs. I thought to myself “this isn’t so bad. I could do this.” and decided to give massage school a try when I finished my degree. Once I began doing massage I started to really love it, and have become more and more passionate about my massage work and continuing to learn about how amazing the human body is and what I can do to facilitate people in their quest to live healthier lives with less pain and discomfort.

As for the pregnancy and birth work, I had a bit of a roundabout path. Ten years ago, I would have told you that I wanted nothing to do with pregnancy or childbirth. Everyone I knew had horror stories about it and I thought that it was this terrible thing that one had to endure if one wanted to have a baby. After massage school, I started working in a spa where they would schedule prenatal massages for me. I would explain to reception that I did not do prenatal, had never been trained, and wasn’t comfortable because I was worried that I could hurt someone. I was told that they didn’t care and I would do the sessions anyway, and was even asked to lie to my clients and tell them I was certified, although I would always refuse to do that. I’m sure that those initial prenatal massages were just terrible. I didn’t know what I was doing and was very gentle because I was worried about hurting mom or baby. I decided if I was going to have to do prenatal massage, I was at least going to get trained. I got certified in pre- and perinatal massage, and during the process began to change how I saw pregnancy and birth. My teachers were both doulas and spoke about it differently than I had ever heard anyone talk about childbirth. I learned that it didn’t have to be a terrible experience, and that everyone I had known had experienced completely avoidable complications and in some cases, had even been victim of what I now know to be obstetric abuse. Now that I knew more about it and how wide spread these negative cases were, I decided to become a doula so that I could share my knowledge and experience and help families to not have the same horror stories that I was unable to prevent for my friends and family.

Has it been a smooth road?
It has been a relatively smooth road. I have been very lucky to have the full support of my family in my ventures. Most of my struggles or challenges have been internal. There was a lot of second guessing myself in the early years of my practice. When I would have weeks with no clients, I often had to talk myself down and remind myself that it was normal and to be expected that things would be slow at first, I just had to stick it out. I was very early in my career when I started my practice, so I didn’t have a client base to bring with me and had to rely entirely on advertising. Around year 4, things started to pick up quite a bit and I started to feel a bit more secure and confident in my abilities. Overall, I am very lucky to have had such a smooth road and that is something that I am continually grateful for.

So let’s switch gears a bit and go into the Women’s Massage Therapy story. Tell us more about the business.
When I first opened my practice, I decided to work with women only. I made the decision because I had been put into too many unsafe situations working in spas and got to the point where I felt uncomfortable working with men. It got to the point where I felt on edge every time a man was on my table which I realized was not fair to me or to my male clients, most of whom were just looking for a massage. So in order to feel safe and comfortable, I decided it was best to limit my practice to women. Now, 6 years later, I am a lot more relaxed about my women-only rule than when I began, especially as I have become more confident in myself and my work and gender is being recognized as more fluid and not binary. Nevertheless, having chosen early on to work with women, a lot of my experience and expertise lies in women’s health. Being a birth doula and certified in pre- and perinatal massage, I have a fair amount of knowledge about pregnancy, childbirth and the postpartum period, and offer prenatal and postpartum massage as well as labor induction and augmentation massage. In working with new families, I also provide birth doula and placenta encapsulation services as well as teach infant massage classes where I go to people’s homes and teach them massage techniques that they can use with their babies. Within months of graduating massage school, I also began training as a Reiki practitioner and am now a Reiki master and teacher.

How do you think the industry will change over the next decade?
There have been a lot of changes in our industry over the past decades. We are always striving to educate the public and public officials about what massage and body work are, and I expect to see that continue. It would be wonderful to have more insurance companies recognizing massage therapy as not only a fantastic way to facilitate healing, but as preventative care and covering it so that more people can afford to take advantage of its benefits. I would love to see a continuing shift toward more clients beginning to get regular massages as a means of staying well rather than just as a luxury or way to pamper themselves.

Pricing:

  • 30 minute therapeutic massage or Reiki session- $40
  • 45 minute therapeutic massage or Reiki session- $60
  • 60 minute therapeutic massage or Reiki session- $80
  • 75 minute therapeutic massage or Reiki session- $100
  • 90 minute therapeutic massage or Reiki session- $120

Contact Info:


Image Credit:
This is Family Photography and Film

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