Today we’d like to introduce you to Kate Ünver.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
In hopes of spreading the good word about a great mini, I launched @dailymini on Instagram in the winter of 2012. A personal project, it all started with photos of miniatures from my collection. Little did I know, how exponentially daily mini would grow…
More than five years later, the brand has since been met with great enthusiasm and delight by fellow miniacs. I’m fortunate enough to feature a new miniature each day and am thrilled to share my beloved minis with an international audience. I’m most of all humbled by the community’s response and the amazing range of mini submissions received on a daily basis.
This curated digital space is a tribute to the mini collection that started it all. The Daily Miniature is not only a portable source of miniatures but a permanent (per·mini·nt) one.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It was challenging to build up a follower base on Instagram and Facebook. That certainly took time and boosts from influencers or successful viral videos definitely helped.
It’s always a bit frustrating to see accounts repost images without permission or without artist credit. What sets dailymini apart from other miniature-centric social media accounts? I receive express permission to feature the images and videos you see on thedailymini.com and @dailymini channels.
And, it’s absolutely been challenging to have time to build up dailymini (without a budget) and budget time to post and respond to comments. I work 9-5 as a writer and dailymini continues to be my passion project, filling the hours before and after work and lots of weekends.
Please tell us about dailymini.
I specialize in promoting small-scale art by miniature makers (artists and designers) from the world. I aim to showcase extraordinary work in miniature each and every day.
I’m most proud of the attention that dailymini has spotlighted on the mini-making world and for any sales that have come about as a result of my posts. I do what I do because I genuinely love miniatures and want to support all those making and creating in this ‘little’ world of ours.
- Website: http://www.thedailymini.com
- Email: firstname.lastname@example.org
- Instagram: http://www.instagram.com/dailymini
- Facebook: http://www.facebook.com/dailymini
- Twitter: http://www.twitter.com/thedailymini
- Other: http://www.linkedin.com/in/kateunver