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Art & Life with Lora LaPratt

Today we’d like to introduce you to Lora LaPratt.

Lora, please kick things off for us by telling us about yourself and your journey so far.
Growing up I was always into fashion, I clearly remember the Christmas that I was 6 years old and I got a set of “25 Princess Pieces” that could be worn in over 100 different ways! The entire day was spent doing a fashion show for the family in all of my stylish princess looks that could be made from just 25 items! Almost 30 years later and that’s basically what I do daily at Shopping Girl XOXO 😊

As my friends and family started to graduate from college they would ask me to help them put together their interview looks and wardrobes for their first professional jobs, which I loved to do. I quickly realized that I had a true passion for helping people to not only look but most importantly FEEL confident in their own unique style.
I got a second degree in Fashion Merchandising and began my personal styling business, Shopping Girl XOXO ten years ago. At first, I thought it would be a part time job for fun but it quickly grew into what it is today and became my full time job for FUN! I am so lucky to be able to share my passion with my clients on a daily basis and help them to discover their own unique style!

Can you give our readers some background on your art?
SGXOXO is a personal styling business that focuses on building personal relationship with each individual client in order to provide unique and customized fashion consulting. I pride my business on really getting to know my clients on a personal level in order to bring out their very best when it comes to lifestyle, coloring, body shape, and the overall vibe they want to give off to the world through their fashion! It is so much fun to watch my client’s confidence grow over the course of one styling session, and this is the main reason I continue to love what I do!

I meet with my clients for a consultation in the SGXOXO Showroom where we dive into lots of fun questions to really get to know what they are looking for from working together. From there I pull a “mini boutique” of pieces from all over the city in my client’s size and style to incorporate into their existing wardrobe. I really enjoy the creative aspect of coming up with fresh, new, modern looks that incorporate both old and new pieces. I build head to toe looks that my client’s would never have come up with on their own to create their customized SGXOXO Digital Lookbook! I want my clients to be able to look into their closet and be excited about every single piece that they own and know exactly how to wear it in multiple different ways! My goal is to take the stress out of shopping and getting dressed in the morning as well as to teach my clients that they are beautiful in the skin they’re in! I help them learn how to dress for success and confidence each morning whether they’re a lawyer, a stay at home mom, a teacher, a student, or a CEO! If you can wake up in the morning, put on an outfit that you feel great in and walk out the door with confidence your day is sure to start off on the right foot!

I opened the SGXOXO Showroom in 2010 where I carry all local Chicago designers. I pride my business on styling my clients locally before all else! Choosing from these unique pieces ensures individuality and my clients enjoy knowing that they are shopping local when they get styled by SGXOXO!

Artists rarely, if ever pursue art for the money. Nonetheless, we all have bills and responsibilities and many aspiring artists are discouraged from pursuing art due to financial reasons. Any advice or thoughts you’d like to share with prospective artists?
I’ve always felt that success is directly correlated to your level of happiness! It was my life goal to find a job that I absolutely love to do. I pinch myself every day that I get to do this fabulous job that helps others to feel confident, supports local Chicago designers and boutique owners, and makes me happy on a daily basis! I measure success in my business by the amount of return and referred clients that I get every year. My clients’ happiness as a result of working together is essential to not only SGXOXO’s success but our overall happiness with this amazing artistic life that we get to call our job!

What’s the best way for someone to check out your work and provide support?
I style all different types of clients from the women who LOVE fashion but have no time to shop to the client that has no idea what to wear and needs my expert advice. I help woman make what already exists in their closet work and I help woman do full on wardrobe revamps with new looks from head to toe. I style editorial shoots and help musicians and performers with their album covers or performance looks. I style wedding parties and brides for their big days and I plan pampering evenings of fashion as gifts! I work with all body types, all ages, all budgets and everything is customizable. If having your own personal stylist is something you’ve always dreamed about, we would love to customize the perfect package for YOU!

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