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Trailblazers: West Side

The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us feel that media portrayals of women have been too one dimensional. Today, women are doing incredible things in all fields – from science and technology to finance, law, business, athletics and more.  With the Trailblazers series, we hope to highlight and celebrate female role models, encourage more equal and just representation in the media, and help foster a more tight-knit community locally helping women find mentors, business partners, friends and more.

Below, you’ll find some incredible trailblazers from in and around the West Side that we hope you will check out, follow and support.

Becky Lerner

I spent two years working in a digital advertising agency (which speaks to one of my three careers as a Social Media Consultant). Meanwhile, I came to a very strong realization that corporate America was not for me and that I had the opportunity to create my own life (a la Mrs. Potato Head but on a much larger scale) here in sunny Cali. I left corporate to pursue my dance career while I can and shortly after decided to pursue an additional profession as a Pilates instructor (long-term career). Read more>>

Elaine Rau

Before I started LadyBossBlogger, I worked in the wedding industry in Chicago. I worked my butt off and swiftly rose through the corporate ranks to obtain the coveted position as the National Wedding Sales Manager for a global company. My job was my life and I loved it! Read more>>

Rey Abadi

I started with a complete analysis by an extensive desk research and by interviewing a lot of women. I analyzed that women only need eight pairs of shoes, where the design is timeless, durable and can be used in countless combinations. This created the 8 essential pairs that a woman needs in their wardrobe. Read more>>

Julianna Conenna

When I made the choice to do what I love and leave “the normal” progression of a corporate position, I’ll admit it was a scary leap. After finishing undergrad at DePaul University, I worked for one of the nation’s largest public relations agencies. With a degree in PR & Advertising and an Italian minor, I was ready to take on my “big girl job”. Read more>>

Caroline Taft

After graduating from the U.S. Military Academy at West Point in 2010, I served for 6 years as an active duty Army Officer including a combat deployment to Iraq in 2014. While serving in the military, I started a dining and travel blog, documenting my travels in the Army and the delicious foods I encountered in various cultures along the way. Read more>>

Bridget Matkovich

We’ve been friends for over 15 years and really grew close during high school. During those days, we spent time scrapbooking and making t-shirts for pep rallies (big nerds all the way!) and just loved being creative together. As college, first jobs, and new adventures came and went, we found a passion for DIY projects and put our creative skills to use decorating our first homes.  Read more>>

Shekayah Wallace

I’ve always had a passion for makeup. Coming out of high school I attended cosmetology school where 6 months later I dropped out because the school didn’t interest me as much. Later on, I got a job working for juicy couture.  Read more>>

Callista Lay

I started by own clinic by a stroke of luck. The quote “Man plans and God laughs” is very fitting for how I got to be running my own clinic in the West Loop of Chicago. I’ve been a practicing chiropractor for 6 years, and started working in chiropractic clinics 16 years ago. Read more>>

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