Today we’d like to introduce you to Jason Perez.
Jason, please share your story with us. How did you get to where you are today?
I started playing drums when I was 16 years old, three months after my older brother picked up the guitar. Within a week, we wrote our first song and we were instantly hooked. From then on, we solely focused on playing and writing music together. We were living in Queretaro, Mexico at that time and when we moved to Saint Charles, IL, we were itching to play shows; we wanted to “make it.” We hit it hard for six years and enjoyed some local success but in the end, we hit a breaking point and I put music down for four years. During my break, I reflected a lot on the local music scene and the industry as a whole. A few things really struck me: 1. The competitive nature of the local scene. 2. Bands had become so isolated. 3. Bands that were just starting out had no idea where to start; I didn’t see anyone openly offering help. It hurt to see this because at its core music is collaborative. It’s meant to bring us together. It’s meant to be a place where we can learn from each other, grow, and be at our best. But in a competitive culture, the selfish gain is king and community suffers. Because of this, I started Tunes For A Minute. A multimedia company dedicated to cultivating the artist and the local scene through, Content. Community. Opportunity.
Has it been a smooth road?
I’ve been going at it for almost two years now and the biggest struggle at this point has been my own self-doubt. The content (podcasts, videos, and events) has been the ‘easy’ part but putting in the work with no promise of an ROI is difficult. We know that anyone who sees the heart behind what we do will be on board with Tunes For A Minute but that takes time. The biggest reason most companies fail is lack of patience. We’ve seen awesome results and we’re excited about the future. We’re finding the balance of living with our head in the clouds and our hands in the dirt.
So let’s switch gears a bit and go into the Tunes For A Minute story. Tell us more about it.
Tunes For A Minute is a multimedia company dedicated to cultivating the artist and the local scene through content, community, and opportunity. Our content consists of a music creation podcast, events, and live audio/video recording. The community we build is for artists to meet other artists as well as industry professionals. The opportunity we provide is gigs. Whether it be a musician looking for session work, a band looking for a show, or even a photographer looking for work. We’re not worried about how to make money, we’re more focused on how we can be helpful. Every artist has different goals, every artist is at a different stage in their career, therefore, we take a boutique approach to any artist we work with. After joining us on the podcast or playing one of our events we get a good idea of how we can help a particular artist reach their goals.
How do you think the industry will change over the next decade?
Technology has changed and will continue to change the music industry. Major record labels do not control the industry as they once did in the CD era of the 90s. Streaming tech changed how fans interact with their bands overnight and ever since then record labels have been scrambling to try and stay relevant. This means more opportunity and a lot more work for artists. We no longer need their platforms because we have access to the same ones. Thank you internet.
In light of that, artists should focus on three things in my opinion: 1. Release as much music as possible. 2. Live shows are the only way to create real fans. 3. We absolutely without a doubt need to be content curators.
- Phone: 6304646491
- Email: firstname.lastname@example.org
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