Today we’d like to introduce you to Trish Forsberg.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I can remember my very first camera… a turquoise 110 film camera. I was in grade school and it was a Christmas gift. I enjoyed photographing my friends-PEOPLE!!! I was always so excited to bring the film in and get it developed.
In high school, I took a few photography courses. I then decided to be on the Yearbook staff. I was a bit shy so my favorite job was to develop the images in the darkroom (yes, this was before digital).
After high school I obtained my associates degree in Photographic Imaging Technology from Lansing Community College in Lansing, Michigan. I was IN LOVE with photography! In college, I had a great advantage. The first year, we were still shooting film. The second, we were transitioning to digital. I like to think I got the best of both worlds! I loved photographing a variety of subjects, but I always came back to PEOPLE, especially environmental portraiture… photos that tell a story about the subject.
I then moved to Chicagoland and started working as the lead photographer in a portrait studio/art shop shortly after college. I worked there and gained a great wealth of knowledge from the family that owned the business. It was a collaborative art shop which included a framer, graphic designer and photographer (myself). A very fun and unique business!
After a few years there, I moved on to a busier family owned studio which focused primarily on children and family studio work. We were shooting on some beautiful, high end gear and I got to work with some other very talented photographers (many of whom I am still great friends with today)!
I worked as the lead photographer at that studio for about three years before the economy crashed in 2008. The family, though it seemed as if they were doing well, decided to close the doors. They encouraged me to go off on my own and to work from a home office, to keep my overhead costs as low as possible. It was then I started She Sees Photography with a small list of clients and a digital newsletter that I would design and send out month to month. I honestly couldn’t believe all the phone calls I received with my first Portraits in the Park newsletter! I was so excited and scared… but it was working!
And so began my journey as a business owner and photographer. I worked around the clock for the first several years… maintaining and updating my online presence, finding new ways of reaching people, networking, improving workflow, pricing, new photo technology, etc. etc. etc.
Now I would say I am able to relax and focus on a healthy balance between owning a business and my own family life. This is a dream that started way back in high school and I am now 36 years old! I knew I loved photography and that I wanted to work in a big city. I never dreamed I would own my own business, but here I am and it’s so wonderful.
I am so THANKFUL for the people who have allowed me to document their memories… their LIFE! Its referrals and repeat business that keep She Sees going and for that, I am forever grateful.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Being behind the camera makes me happy. Surprisingly, owning and operating a business makes me happy as well! I would say the scariest part has been when things might have been a little slow and the finances weren’t rolling in. I may have gotten discouraged and thought “this is it, I’m going to have to get another job.” But about as soon as I thought it, I would book a few sessions. I then thank God for allowing me to continue on!
So let’s switch gears a bit and go into the She Sees Photography story. Tell us more about the business.
My focus has always been PEOPLE and PORTRAIT work. I photograph weddings, engagements, babies, children, family and senior portraits.
Clients have always complemented my calm demeanor. I am an easy going person and I like to give gentle direction, allowing people’s true personalities to shine through in the photos I take.
My overall approach is more lifestyle… meaning REAL, honest and organic portraiture.
Has luck played a meaningful role in your life and business?
I feel that God has been there every step of the way, blessing the journey. I would thank God over my lucky stars!
- She Sees Wedding Photography $1800
- She Sees Engagement Session $425
- She Sees FAMILY Session $375
- She Sees SENIOR Session $425
- Address: 155 N. Oak St.
Hinckley, IL 60520
- Website: www.sheseesphotography.com
- Phone: (630) 818-6301
- Email: firstname.lastname@example.org
- Facebook: https://www.facebook.com/SheSeesPhotography
- Twitter: https://twitter.com/TrishForsberg
- Yelp: https://www.yelp.com/biz/she-sees-photography-hinckley
- Other: https://plus.google.com/+SheSeesPhotographySugarGrove
Laura Lee Photography (head shot of Trish Forsberg)