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Meet Trailblazer Tania Rodamilans

Today we’d like to introduce you to Tania Rodamilans.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
It actually began with painting. I just dove in and started learning through experimentation, intuition, and persistence. It was a very organic process, but also extremely challenging. I explored all kinds of different media, styles, and formats, and before I knew it, I had artwork everywhere. I started sharing my artwork at galleries, and moved on to working with boutiques when I started to design my own jewelry. The early jewelry lines were drawn right from the artwork itself.

Then, I started to get inquiries about my pieces, so I needed a digital space where I could show my work. That’s when my website and then, Etsy store were created.

My brand is all about elevating accessories to what they are — beautiful, personal, artistic textures that accent our individual style. In that pursuit, I highlight beauty wherever I find it in the world around me (hint: it’s everywhere). And the way I look at it, the things we use to accent our personal style in our homes are also accessories. So, my business is a combination of jewelry design and original artwork.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I think it’s rarely easy. Everybody struggles and has to find their voice as a maker and as an entrepreneur. It takes a lot of work and sometimes you aren’t sure how well you’re doing. But that’s also the adventure of it. That’s why when you start your own business, you should choose something that truly makes you happy. Dream big, and don’t be afraid to follow your intuition. When the time comes to make changes, embrace them. Don’t give up.

You are not alone in being your own boss. There are others out there that are going through the same exact challenges. Talk to them, work with them, help each other.

It’s kind of curious how we tend to fall into the habit of thinking about business so differently, than we do creativity. I’ve found that I have to come to the business with the same heart and intuition as I do design or painting. Both take just as much courage and creativity as they do knowledge and skill, and all of that gets stronger as you keep trying whether you fail or succeed. You have the opportunity to shape what your life looks like.

Alright – so let’s talk business. Tell us about Tania Rodamilans – what should we know?
I put a lot of care and attention into what I call wearability because women shouldn’t need an occasion to make a statement. What do I mean by wearability? Well, it’s a combination of three things: exceptional quality, unique style and multi-functionality.

Quality has to be exceptional. I seek out and am extremely selective when it comes to the materials I source. It’s not about making things that are high-end in terms of cost, I want real women to be able to wear my pieces. It’s about demanding high standards, because they deserve nothing less.

Style has to be unique. This isn’t about being obscure. This is about designing pieces and collections that have stories behind them. This way, women aren’t just connecting with my impulses as an artist. They’re able to connect with the story of the piece that captures their eye in their own way.

Multi-functionality is the art of form. Some of the pieces I design can actually transform to be worn long or short (or anything in between). Some are specifically designed for ease of layering with others. I’ve designed necklaces that had a breakaway bracelet. I feel it’s important for fashion to flex to fit how women live.

My motto is simple: Beautiful. Wearable. Everyday.

What’s the most important piece of advice you could give to a young woman just starting her career?
Know your worth and don’t be afraid to ask for what you need. Keep track of your accomplishments, particularly how they impact the organization you are working for, and share them when the time comes to ask for a promotion, a raise or to lead a project you are passionate about.

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Image Credit:

Tweaked Style, Doug Grant at Inqui Research

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