Today we’d like to introduce you to Deanna Dean.
Deanna, can you briefly walk us through your story – how you started and how you got to where you are today.
When I was 11-years old, I began to sew out of necessity. I got tired of wearing my sister’s hand-me-downs so my mother took me to the fabric store. I purchased a pattern and started sewing my own clothes. If there wasn’t a pattern available for what I had envisioned, I made the pattern as well. I was hooked. From that young age, creating things became my therapy. I even made my date’s entire tuxedo for senior prom. Around that time, I came upon an open seamstress position at Volle’s Bridal. I had just lost my mother to cancer and I was out on my own with little more than a positive attitude, a jar of peanut butter, and a will to create. I was very excited to accept the position and be able to make a living doing what I loved. I started working with Volle’s son, Kerry, in the tuxedo department. As fate would have it, we fell in love and three years later, we were married. Thus, my career in the bridal industry started.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
No, I would not say it has been a smooth road, but nothing good comes easy! Life is a journey, full of ups and downs. I have had my share of struggles, losing my parents at a young age, our fire in 1994, when I was expecting my first child, and the overall struggle that come with having your own business and working with your spouse and mother-in-law on a daily basis. Looking back, designing, sewing, cooking, scrapbooking and creating stained glass windows became a much needed outlet, almost therapeutic. I am most happy when I am creating.
My advice to young women starting their journey is to try to do what inspires you. Do what you love and you will never work a day in your life. And if you can’t make a career doing what you are passionate about, always take the time to feed your creative soul. Set goals and be able to think out of the box to achieve them. Lastly and most importantly, there will ups and downs, but always focus on the positive. Nothing great can come from a negative attitude.
Alright – so let’s talk business. Tell us about Volles Bridal and Boutique – what should we know?
As a bridal boutique owner, I am very hands-on. I try to pop in on every single bridal appointment to give advice on what styles suit their figure. I give my expert opinion on fabric, design, and accessories. I work closely with my alterations department to help with organizing and problem solving. I oversee marketing and social media and I am also the head buyer for the boutique.
Volle’s is known for servicing brides for almost 50 years. The majority of our business comes from word of mouth. Most of our brides come to Volle’s because their mothers and grandmothers got their dresses from us and they want that same magical experience. Our staff really sets us apart from other bridal boutiques in the industry. Our alterations department is right here on site, our head seamstress has been with us for 30 years and all of our seamstresses are European trained. Our bridal consultants are experienced, knowledgeable and share our company motto of “doing whatever it takes to satisfy our customer”.
I am very proud of the reputation of Volle’s bridal boutique and all I have contributed to its longevity and success, but I am MOST proud of my two children. I am proud that I was able to have a fulfilling career and a successful business while simultaneously raising my family.
SOURCES OF INSPIRATION:
The women who have inspired me in my life are of course my mother and grandmother. They were creative, talented and they did all things with 100% effort. They nurtured my creativity and also inspired me to be passionate about sewing, gardening, cooking, and crafting. My mother passed when I was 18. Before she passed, she created beautiful scrapbooks of our family. These were passed down to me and have inspired me to capture life in photos and craft them into books so that my children can have them to look back on. Another one of my forms of artistic expression is stained glass, which also stemmed from necessity. We built an authentic Victorian home and we needed windows, so I decided to learn how to create them myself. I was introduced to an excellent artist who has also been a huge inspiration to me. Volle, my mother-in-law and the founder of Volle’s bridal has also been an inspiration to me. She was an amazing, self-taught seamstress and designer with a true talent. She always put the customer first and did whatever it took to satisfy the bride.
Do you recommend any apps, books or podcasts that have been helpful to you?
The Magnolia Story by Chip and Joanna Gaines
Vows: The Bridal & Wedding Business Journal
Food Network Magazine
- Website: www.vollesbridal.com
- Phone: 847-438-7603
- Email: firstname.lastname@example.org
- Instagram: vollesbridal
- Facebook: vollesbridal
- Twitter: vollesbridal