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Meet Taylor Morrison of Emancipation in East Lakeview

Today we’d like to introduce you to Taylor Morrison.

Taylor, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I was an entrepreneurial kid, always starting ventures and researching ideas. Over time, I figured out that what I really loved was creating brands. I started Jubilant, my brand strategy firm, to help my clients build brands and businesses that they enjoyed working both on and in. As I’ve grown Jubilant over the past few years, it became harder for me to balance work and live and passions. I was burning myself out. One Sunday evening, I closed my laptop and took a bath. Making that space for self-care in my life led me to create my second business, Emancipation, which is a lifestyle brand focused on self-care. I love where I’m at right now. I’m able to help clients find freedom in the businesses through Jubilant and freedom in the rest of their lives through Emancipation. It feels really aligned to my purpose.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Starting and growing two businesses is never easy. For me, I think the biggest struggle has been clarifying the mission and vision of each business. I started both businesses trying to be everything to everyone. It made it hard for me to define success and it made it hard for clients and customers to know what to expect from me. I was afraid that narrowing my scope would limit opportunities. In reality, it’s done the opposite. Doing the hard work of refining my offerings has grown both of my businesses. It’s also helped with my second biggest challenge, which is time. By having clear processes and offerings, I’m able to maximize my productivity.

Alright – so let’s talk business. Tell us about Emancipation – what should we know?
As I’ve mentioned, I have two companies. Jubilant is a brand strategy firm that partners with mission-driven brands to help them connect to their purpose, build their visual brand platforms, and develop brand-aligned processes to position them for success on their own terms. We really believe that purpose is table-stakes. We only accept clients who have a set of mission, vision, and values or who are willing to work with us on defining them before they move forward on any other offerings.

My other company, Emancipation, is a self-care lifestyle brand. We give women the freedom and the space to define their own success by curating self-care experiences. There’s a core collection of inspirational t-shirts, and each season we release a limited edition ritual comprised of items to help women further their self-care practice. Emancipation is a labor of love, and I handcraft many of the items myself. My heart with the brand it to help women live simpler, freer, and more conscious lifestyles.

Is there a characteristic or quality that you feel is essential to success?
I think the biggest contributor to my success is my willingness to try. That sounds really simple, but I see a lot of my peers count themselves out of their dreams because they don’t feel qualified enough or prepared enough. If I decide to do something, I will give it my best shot. I’ll do the research. I’ll do the work. And I’ll learn from the process, whether I succeed or fail.

Contact Info:

Image Credit:
Laura Pucci Photography

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