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Meet Taylor Diem of Legacy Dance Association in Humboldt Park

Today we’d like to introduce you to Taylor Diem.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Founder and Artistic Director Reynaldo Sanchez formed Legacy Dance Association in 2016. After over 11 years in the industry dancing, instructing, and directing, Rey Sanchez has pursued a new venture: opening his very own studio in Chicago’s Humboldt Park. I recently joined the team in 2015 as a business partner. We have only been in business for 7 months but have focused our efforts on adding both expanding and adding value to the Latin Dance community within the city of Chicago!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Opening a small business with no prior experience is considered a risky move at best, luckily there aren’t many organizations out there with as much passion as us. All of partners and instructors have full time jobs outside of the studio yet we all carve out extra time to make it work. The biggest challenge so far has been finding the manpower/womanpower to satiate the operational needs of a growing business while laying down the groundwork to continue to grow. There are a million different ways our business can grow, we want to both cultivate our creativity while contributing as much as possible to the Latin Dance community.

So, as you know, we’re impressed with Legacy Dance Association – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Legacy Dance Association was started with the premise of providing high quality Latin Dance Instruction to the Chicago Area. This instruction takes the forms of teams and classes.

We offer weekly rehearsals, practice space, and performances (both in and out of state) for individuals who audition and make our teams. Just to be clear, not everyone on a team is a professional or very skillful dancer, instead it is an alternative and high intensity route to develop Latin Dance Skills quickly. Besides being teammates, many of members are close friends. This brings a family aspect to our studio that is very hard to find elsewhere.

We also offer classes that meet one hour weekly for four weeks. In these classes individuals get to either learn fundamentals or develop existing skills. This is an excellent starting place to develop a foundation.

Since we are so new to the Chicago Dance community we have primarily stood out by bridging the gap between young and old, various ethnic communities, and various Latin Dance Styles. Just come to our classes and socials, you will see high school students and grandmothers dancing in the same room. Our appeal to a very broad dance loving audience has put us on the map in a very short time. If you don’t believe us, just come check it out!

So, what’s next? Any big plans?
Contrary to and fundamentally at ends with the phrase “Slow and Steady”, we believe that our growth will be “Fast and Steady.” We have so many ideas, new offerings, and improvements slated for the coming months it’s hard to keep track. Specifically, we plan on offering new styles taught by a more diverse external instructor base and we plan on improving our customer experience by making sure they have access to our playlists, an event calendar to practice every night of the week, and can meet other likeminded people who want to improve. That is just for the time being, we adapt quickly to changing tastes and styles, only time will tell what we look like in another 6 months.

Pricing:

  • New Customers get 50% off the first month of classes (applies to any number of classes)
  • Classes are typically $60 for four weekly one hour sessions. They align with monthly calendars.

Contact Info:

Getting in touch: VoyageChicago is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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