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Meet Roy Serafin of Roy Serafin Design & Photo Company

Today we’d like to introduce you to Roy Serafin.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started out doing contract design work in Highschool and then from there went to work at bigger brands and agencies in Chicago. I was art directing at agencies by 21 and when it would send out photographers to capture something for a project, I noticed I was never getting quite the right image.

They were usually close but not exactly what I was looking for, and so I decided to grab a camera and go with. Well, that lead to a serious addiction to cameras and all things photography. A few obsessive years with a camera later and I have a few awards and about six cameras with more on the way.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Haha No, it is never a smooth road. Freelance work typically pays very differently from your regular job. There are peaks and valleys with it in the beginning and that’s really tough. Aside from that issue, there’s scheduling issues, bad clients, learning how to say no to projects, and determining if you’re actually the best fit for a certain type of work. It’s a process that I don’t think ever stops evolving.

Roy Serafin Design & Photo Company – what should we know? What do you guys do best? What sets you apart from the competition?
I’m known for a few things actually. I’m pretty well respected in the design industry, I’ve worked at most of the big agencies and brands for something or another. In terms of design, I LOVE branding, which refers to creating logos, color systems, typography sets and styles, messaging, etc.

Outside of that, I do a lot of package design, web design and social media design. When it comes to photography I do a lot there too. I started off in landscapes, then started doing lifestyle and product photography, then I got obsessed with cityscapes. I’d say my specialty is adaptability because I shoot a lot of weddings, events, lifestyle shoots for brands, landscapes and cityscapes.

I’m probably most broadly known for being very creative and honest almost to a fault with clients. I have no qualms about telling clients that something won’t work or is a bad idea. I think what sets me apart is my extreme desire to create and adapt to different styles of art.

What is “success” or “successful” for you?
Success is different for everyone but for me, it’s really simple. I guess my general criteria for success is defined by whether or not I’m enjoying the work and still able to enjoy life with it.

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