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Meet Rimgaile Aciene of Ma Belle Avenue in Hinsdale

Today we’d like to introduce you to Rimgaile Aciene.

Rimgaile, can you briefly walk us through your story – how you started and how you got to where you are today.
Honestly, I’ve never planned to own a fashion boutique and especially in America as I was born and raised in Lithuania. But life is full of unexpectedness! I moved to the States eight years ago with my husband and a one-year-old son when my mother-in-law got us GC. We were excited and full of plans! However, there is one good adage – You may plan but God decides 🙂 And even though nothing came out as we expected, we can’t complain either.

I graduated with MS in Psychology in 2013 while working in logistics company. I had some huge plans for my career but as a rule – those plans were adjusted. I got pregnant with my second son and had to put those career related dreams aside. I had no plans for any retail business whatsoever. But the same year (2013) Ma Belle Avenue Boutique was established. The idea about Ma Belle Avenue came over the night and I joke that it is all my pregnancy’s hormones “fault” 🙂

One evening I was checking the newest collections of Lithuanian designers on Facebook. I was missing that European style and quality here. And I knew my friends did too. That moment the idea about bringing Lithuanian fashion here just “hit” me out of nowhere. The same night I sent the first email to one of my most favorite Lithuanian designer and got the big YES the next morning. Everything else has been rolling like a snow ball 🙂

This fall my boutique will celebrate its 4th anniversary and I am excited where it’s going.

If only I’d have more hours in the day to accomplish all the ideas I have… Fashion industry is a world of creativity and I enjoy it every day.

I’ve never imagined myself in a retail business because I thought I am bad at selling things, but I grew up loving fashion. I sewed clothes for my dolls, loved styling my friends, played fashion shows, observed people in the streets, followed the latest trends in the magazines and on TV.

I am not sure what the future holds for me, but this experience is absolutely invaluable.

Has it been a smooth road?
Like there are good days and bad days in life, there are challenges and achievements in every business. I won’t lie, there have been those days when I found myself thinking “why am doing this?” Because starting a business in a foreign country without close family and business background while raising small kids wasn’t easy shortly to say. I didn’t know how to balance new business, little kids, family and life… I didn’t think and care about myself at all back then. Sleepless nights, stress, poor diet finally affected my health. And I had no other choice except to slow down and rethink. I believe we only learn from our own mistakes and I learned my lesson! I try to find balance now and take a better care of myself.

Despite that, I can’t complain much – Ma Belle Avenue has been on a quite smooth road and I feel good about it. Slowly but steady as I like to say 🙂

So, as you know, we’re impressed with Ma Belle Avenue – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Ma Belle Avenue is European Fashion Boutique in downtown Hinsdale, IL. People call it “the hardest to find” boutique in town but when they do find us, they fall in love 🙂

Ma Belle Avenue prides on it’s delicate, classy, sophisticated and high-quality clothing line for women and kids as well as handmade and unique accessories and jewelry designs. The collections come straight from Europe where they are proudly made from the highest quality fabrics. All collections are limited edition and allow our clients to get only the exclusive pieces!

Ma Belle Avenue offers the variety of styles from the day dresses, tops and jeans to the cocktail and evening dresses, office or street style looks. And the best thing is that most of our garments are versatile, you just have to “play” with your accessories, hair style & make up, and shoes! Don’t worry if you don’t have that creativity! We are always here to assist you with all the styling ideas via email or in person. We are small but very friendly boutique and we love our customers dearly!

Let’s touch on your thoughts about our city – what do you like the most and least?
I love Chicago and I love its suburbs even more 🙂 Small towns with their slower pace are more acceptable to my personality but I love that I can experience big city life whenever I want because it is so close.

I live in Naperville which is a great place to raise a family and I work in historical downtown Hinsdale that reminds me of Europe with its small restaurants, boutiques and coffee shops.


  • Dresses $70-$200
  • Jeans $90-$130
  • Jewelry $30-$150

Contact Info:

Image Credit:
Victoria C Photos

Getting in touch: VoyageChicago is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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