Today we’d like to introduce you to Pamela Yokoyama.
Pamela, please share your story with us. How did you get to where you are today?
I used to work for a construction company and felt at the time I could run my company better. I started my own firm in 2005 with the indoor painting, tile work and bathroom remodeling. It was easy for me to help my clients with their designs so in 2007, I added the landscape design and installs. I love plants and I love color so it was an easy transition for me. This way I can do both things I love and help my client achieve what their desires are for both their indoor and outdoor designs. I also have been featured in Faerie Magazine with my fresh flowers arrangements that I make on a female wire form.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It hasn’t been smooth, for a many years, I almost didn’t make a few years, but it wasn’t because of lack of clients it was that I lacked the experience of how to run a company. My dad built houses and worked construction so I knew what I was bidding out, but I made lots of bad investments on advertising. Everyone wants you to advertise with them, but not all work for you. So for the first few years, I spent money on a lot of advertising and used up a lot of my savings. I expect perfect jobs and sometimes I didn’t get that for my workers. So I had to fire a few guys but for the past 10 years I have the same staff. I now budget what I want to spend on advertising so now it’s been working to my advantage. I now know how much I need to spend on each job and still make some money. It’s just taken me much longer then I had thought.
So let’s switch gears a bit and go into the 4 Seasons Painting and Landscape Design story. Tell us more about the business.
I’m a women owned and operated company, I have no employees so I’m a one man band. I do the all service calls, quotes and all the contracts. I have my own set of guys but they are 1099 workers. As they do all the indoor painting and construction work. I love and do all the landscape design work and installs as that is my passion. I don’t care if I make a lot of money on that, of course I do love to make money don’t get me wrong, but I love creating an outdoor space, one that my clients will love year after year. I love plants so it shows in my outdoor spaces. Anyone can do a cookie cutter garden but I want to give my clients plants that no one else has. There are so many beautiful plants, there’s just not enough space to put them all in. I want their gardens to be unique one of a kind.
I think what sets me apart from others is that I’m very hands on. After I do the sales calls and quotes once the job is mine, I show up with my team. I then go to the site every day that they are on the job and I communicate daily on what’s being done to the client either on the phone or my email.
Has luck played a meaningful role in your life and business?
Luck, I don’t believe in that, I do believe that God knows me and has helped me along the way. Times were hard at times with home life and with the business but through it all God has stood by me, helping me get work when he knew I needed it.
- Address: Pamela Yokoyama
- Website: www.4seasonspainting.com
- Phone: 773-517-1198
- Email: firstname.lastname@example.org
- Yelp: 4 Seasons Painting and Landscape Design