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Meet Nick Patel

Today we’d like to introduce you to Nick Patel.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I arrived in Chicago as an immigrant carrying the American Dream. I initiated my first job from 2 am to 7 am. My pay was one dollar an hour, less than minimum wage. I eventually started getting paid at minimum wage. I was working to make any kind of money, it did not matter what kind of job it was. With commitment and determination, I found a better paying job. Six months later, I carried the American Dream to open up a business, I opened up my first Video Store. We reached up to 60 video stores. One of the largest chains in the mid west after Blockbuster. After the video industry started decreasing, I started working on other trendy businesses like a shoe business manufactured from Italy, Theater business and Tanning where Tanning took the lead. The demand, service, pricing, commitment and passion and taking the team on the right direction brought more people to be apart of the team which made L.A. Tan of the biggest tanning salon chains in the United States. The dream continues with many more different projects which we are keeping to be announced.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Some of the struggles you will encounter are when you open up your first business it will take a lot of dedication and commitment due to not knowing anything about business. When you open up your second and third business, you have more knowledge of what you are doing but you will encounter more stress. The stress you will encounter will be worthwhile as it is productive and making you financially stable which I call it a growing pain. Once your industry collapses as the Video stores collapsed, it starts getting difficult as your good days are going away, your income is going away, your security is going away, the number of lawsuits from closing down the location due to not generating enough cash flow to pay outstanding bills and face court. These are some of the worst feelings you will acquire. You will need mental, physical and emotional strength to keep yourself motivated and stay strong.

L.A. Tan – what should we know? What do you do best? What sets you apart from the competition?
L.A. Tan offers tanning services which we offer a clean environment, affordable prices and give an amazing experience. We started focusing on spray tanning, which most people are leaning towards in getting. We have started working on bringing a new service, Cryo Youth and Detox Youth which are in a few locations already. Cryo Youth and Detox Youth will be an amazing service and experience at a very affordable price to Chicagoans.

What moment in your career do you look back most fondly on?
The proudest moment I had was when Tanning business took the lead and the company started growing. We have over 110 locations all over the Midwest. No matter how difficult things got I always had the mental, physical and emotional strength to get through the hard times.

Pricing:

  • Tanning memberships starting at $19.99 a month
  • Detox youth memberships starting at $10.00 month
  • $5 Tuesdays

Contact Info:

  • Website: www.latan.com
  • Instagram: l.a.tanofficial
  • Facebook: L.A. Tan

Getting in touch: VoyageChicago is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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