Today we’d like to introduce you to Molly Hurley.
Molly, can you briefly walk us through your story – how you started and how you got to where you are today.
I went to art school as a third choice and I was accepted in spite of not having a fully fleshed out portfolio at that time. I studied graphics with a bunch of classmates who in short, were phenomenal. Many years later I am surprised not only that I have continued in Graphics—but that I have come to deeply care about well done visual communication in a way I never anticipated in art school.
So here’s what I would like to tell people who are considering for maybe the first time, hiring a graphic designer (because I have found that good design carries with it other communication and teaching skills):
In an environment where we are assailed with over 10,000 images a day, all competing for attention, what exactly makes Tek Graphics (or any seriously good team of designers) different?
Serious graphic design not only dents into that visual pie—but successfully visually translates your core self, your company, your concept, your passions and the very essence of what you are—rendering all those commitments and passions into powerful visual, symbolic pieces of communication art.
Think of it. Your company stands on a bedrock of increasingly rare values in an overly-glutted market. You need to permanently impact people with your brand and your message. What guides Tek Graphics is the fundamental understanding of what real and knowledgeable branding and graphics does when it truly works; and they take it personally—but professionally. Your company’s visual success is ours.
With over 25 years’ experience in an unusually broad spectrum in design, branding, copywriting, print buying and web content to spot illustration… with intimacy in diverse industries ranging from medical to educational, to banking to musicians to
non-profits, M Hurley and Colleagues offer a palette of skills rarely found in one resource.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No. As a freelancer and small company, sometimes working with my colleagues and many times solo, the challenge is always finding and keeping clients and of course successfully “scratching where they itch,” completing a satisfying-to-the-client project.
Alright – so let’s talk business. Tell us about Teknigrammaton Graphics – what should we know?
Graphics by nature is VERY broad. It can include, literally, anything from Ads to Zamboni decal design, from jewelry design to menus. In my case, it’s easier to say what I haven’t done: I can’t run a printing press, and I don’t have large swatches of pure code (java / html / ruby / PHP / C etc).
But I can design for both print and web and I can come up with my ideas easily to hopefully fit the client. I can make stuff visually more powerful. I have tons of experience in branding (Logo+ design), spot, custom and technical illustration, print-buying / design… I have worked on everything from billboards, to branding to complete books, to map-drawing, to brochures, to ads, to business form design, to icons and art for web, websites, to CMS (Content Management Systems) to simple production and taking over or working with pre-existing art design…
If it’s visual, it’s endless.
Is there a characteristic or quality that you feel is essential to success?
I think as for most business, an ability to listen to the client’s need.
Unlike other businesses, graphics can be a real tap-dance between giving a client what they want and yet not succumbing to just rendering something that a client dictates because of the very real possibility of doing bad art.
I had a friend once who was an amazing illustrator and designer. He also was an Olympic-qualified athlete and had many unique talents to offer. But he quit everything one day in a huff. I asked him “why?”
He said in a nutshell, he got tired of having to teach clients all the time. It sounds kind of arrogant, but graphics is a real process and it is a relationship necessarily built on trust in a way that other careers are not.
- Website: teknigram.com
- Phone: 773-973-1614
- Email: email@example.com
- Facebook: facebook.com/Teknigram
- Yelp: https://www.yelp.com/biz/teknigram-graphics-chicago
© M Hurley all custom art