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Meet Lisa Souter of Sparkl

Today we’d like to introduce you to Lisa Souter.

Lisa, can you briefly walk us through your story – how you started and how you got to where you are today.
I’m a first generation American born and raised in NY. At Georgetown University (MSB ’97), I co-founded Uncommon Grounds cafe to fill the need for a coffee shop on campus. While an investment banker at Merrill Lynch, I co-founded the Client Coverage Group, which helped cross-market the different products and services the firm had to offer. And while at Harvard Business School (MBA ‘04), I co-founded the Boston chapter of Minds Matter, a non-profit dedicated to helping bright, motivated high school kids from low income families achieve their dream of attending college. Three years later, I did the same in Chicago. But most recently, I am a proud mom of 3 boys who got tired of driving around in a filthy car…so I started Sparkl, a waterless, eco-friendly car wash that comes to you through the touch of an app. I currently live in Chicago with my family, and drive a much cleaner car.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
If any entrepreneur tells you it’s been a “totally smooth road,” they are lying! In all seriousness, it’s been quite the journey– lots of ups, and of course, a few downs as well. Finding trustworthy, reliable washers is a constant struggle, because ultimately, they are the face of our brand. Also, as an entrepreneur, you wear “multiple hats.” Knowing how to manage your time and prioritize is always a work in progress.

So, as you know, we’re impressed with Sparkl – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
As a mom of active boys, I got tired of driving around in a filthy car because I had no time to get to a car wash. I was also tired of making excuses for my dirty car! And in the off chance, I had 15 minutes to spare for a car wash, it always ended up taking a lot longer than expected. We live in an on-demand economy where we’re used to getting our chores done through the touch of an app on our smartphone. So why not a car wash? We decided to take away the inconvenience of car washing by having the car wash come to you. We use a waterless, eco-friendly solution to get your car cleaned inside out. Think “lyft” of car washing. No more waiting in lines. No more messy wash. And no more excuses for a dirty car!

An added benefit of our car wash is that we are eco-friendly. Over 5.2 billion gallons of water are wasted at car washes annually in the US. Since we are waterless, we are doing our part to help preserve the environment’s resources. Also, our products are biodegradable and offer a fresh scent- not one that wreaks of chemicals.

Currently, we are available on both iOS and android platforms. We are also working with companies, residential buildings and apps that offer complementary services to help provide efficiencies in operations, as well as a competitive advantage by offering the benefit of a car wash as a perk or add-on service.

So, what’s next? Any big plans?
We plan to expand into other geographical markets and offer more products and services to our consumers. To date, we have bootstrapped and are currently looking at other options to raise capital.

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