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Meet Lisa Puchalski of Trendless Blog in Chicago Suburbs

Today we’d like to introduce you to Lisa Puchalski.

Thanks for sharing your story with us Lisa. So, let’s start at the beginning and we can move on from there.
The idea of starting a fashion blog has been in the back of my mind for years, but it wasn’t until last year that I finally decided to pull the trigger and go for it. Growing up, I always had a love for all things fashion and found myself being the go-to girl for fashion and styling advice amongst my close friends and still do now!

About a year ago, I found myself in major need of a creative outlet and decided to turn that idea in the back of my mind into reality and I’m so happy I did. Although Trendless Blog is only a little over a year old, it’s been such a rewarding experience and has taught me so much about being an entrepreneur, the crazy world of blogging and even myself. I do work full time as well, so juggling my blog with my day job can be a little challenging at times, but I make it a point to dedicate as much of my free time as possible to my blog.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It’s been quite a bumpy road actually. I underestimated what it takes to get a blog up and running, how to maintain it and all of the social accounts that go along with it, but like a lot of things, you just figure it out along the way. When most people think about a fashion blog, they think about that perfectly curated photo in their Insta feed, not everything that goes on behind the scenes and what it took to create that. There’s a lot of elements to think about and it’s an ever-changing space, so I’m constantly reading up on and listening to my favorite podcasts on how space is evolving. I find it all so fascinating!

Trendless Blog – what should we know? What do you guys do best? What sets you apart from the competition?
Trendless Blog is a go-to source for all things fashion that follows my style mantra, which is to save on the trendy and to splurge on the timeless. It provides fashion inspiration for the busy, everyday girl that wants to stay up-to-date on the latest trends without breaking the bank. I keep my community up-to-date on the pieces I’m loving, upcoming sales and provide them with styling tips. Outside of fashion, Trendless blog also touches on beauty, travel and home decor.

What is “success” or “successful” for you?
To me, success is defined by the goals we set for ourselves, but it’s measured by our follow through. Success can be measured in a lot of ways and too many people define success solely on income, but in reality, that’s only one way of measuring it. I think the other ways to measure success are through purpose, happiness, and passion. Success doesn’t have to be made up of all of these, but if you can find something that is, hold on to it.

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